Strategic Management of Technological Innovation

Paperback | October 30, 2012

byMELISSA SCHILLING

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Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through McGraw-Hill Create or from the Harvard Business School Case Database.

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Strategic Management of Technological Innovation, 4e by Melissa Schilling is the first comprehensive and rigorous, yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case di...

Format:PaperbackDimensions:9 × 7.4 × 0.5 inPublished:October 30, 2012Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0078029236

ISBN - 13:9780078029233

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Table of Contents

Chapter 1 - Introduction

Part One - Industry Dynamics of Technological Innovation

Chapter 2 - Sources of Innovation

Chapter 3 - Types and Patterns of Innovation

Chapter 4 - Standards Battles and Design Dominance

Chapter 5 - Timing of Entry

Part Two - Formulating Technological Innovation Strategy

Chapter 6 - Defining the Organization's Strategic Direction

Chapter 7 - Choosing Innovation Projects

Chapter 8 - Collaboration Strategies

Chapter 9 - Protecting Innovation

Part Three - Implementing Technological Innovation Strategy

Chapter 10 - Organizing for Innovation

Chapter 11 - Managing the New Product Development Process

Chapter 12 - Managing New Product Development Teams

Chapter 13 - Crafting a Deployment Strategy