Strategic Management On BMW by Kiran Kumar

Strategic Management On BMW

byKiran Kumar

Kobo ebook | August 24, 2016

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Scientific Study from the year 2016 in the subject Business economics - Business Management, Corporate Governance, grade: A+, University of Bedfordshire (Business School), course: MBA Hospital And Health Service Management, language: English, abstract: This report is based on strategies which are utilized by the organization for creating long-term sustainable growth with competitive advantage. In this report, researcher has given its consideration upon UK automobile sector, especially BMW (British Motor Works) was taken into account. Moreover, it will assist to understand internal & external strategy of BMW through critical analysis based on attractiveness & distinctness in automobile industry to suggest suitable strategy for the organization. For giving a deep understanding of corporate strategy & business strategy of BMW, Ansoff's corporate strategy & Michael Porter competitive advantage strategy was taken into the account by the researcher as these strategies are most effective strategies in the case of BMW. These strategies will assist to understand the market competencies & to measure the attractiveness of BMW which gives the company distinctive recognition in the automobile industry
Title:Strategic Management On BMWFormat:Kobo ebookPublished:August 24, 2016Publisher:GRIN VerlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3668281734

ISBN - 13:9783668281738

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