Strategic Marketing: An Introduction by Tony ProctorStrategic Marketing: An Introduction by Tony Proctor

Strategic Marketing: An Introduction

byTony ProctorEditorTony Proctor

Paperback | March 9, 2008

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Examines the nature of competitive marketing strategy and points to the need to adopt new marketing practices in order to meet the demands of business opportunities in the twenty-first century. The subjects covered include marketing strategy; the customer in the market place; analyzing the business environment; targeting and positioning; and marketing mix strategy.
Tony Proctoris Professor in Marketing at the University of Chester, UK. He has written extensively on marketing and related issues, includingCreative Problem Solving for Managers, Second Edition(Routledge, 2005).
Title:Strategic Marketing: An IntroductionFormat:PaperbackDimensions:352 pages, 9.65 × 6.69 × 0.8 inPublished:March 9, 2008Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:041545817X

ISBN - 13:9780415458177


Table of Contents

1.Marketing Strategy: Introduction and Overview 2. Portfolio Analysis 3. Analysis of the Business Enterprise 4. Industry Analysis 5. Market Analysis 6. Analysing Competition 7. Analysing the Business Environment 8. Analysing the Customer in the Market Place 9. Sustainable Competitive Advantage and Generic Strategies 10. Segmentation, Targeting and Positioning 11. Marketing Mix Strategy 12. Growth Strategies: Product-Market Expansion 13. Facilitating the Implementation of Strategies 14. Planning and implementing marketing strategies