Strategic Marketing for Non-Profit Organizations by Alan R AndreasenStrategic Marketing for Non-Profit Organizations by Alan R Andreasen

Strategic Marketing for Non-Profit Organizations

byAlan R Andreasen, Philip T. Kotler

Paperback | October 10, 2007

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For graduate courses in Nonprofit Marketing and Management.

Strategic Marketing for Non-Profit Organizations, 7th Edition is a best-selling text that focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.
Title:Strategic Marketing for Non-Profit OrganizationsFormat:PaperbackDimensions:528 pages, 9.15 × 7 × 1.4 inPublished:October 10, 2007Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:013175372X

ISBN - 13:9780131753723

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Table of Contents

SECTION I Developing a Customer Orientation
Chapter 1
The Growth and Development of Nonprofit Marketing
SECTION II Strategic Planning and Organization
Chapter 2
Developing a Customer-Centered Mindset
Chapter 3
Strategic Marketing Planning
Chapter 4
Understanding Consumer Behavior
Chapter 5
Acquiring and Using Marketing Information
Chapter 6
Segmentation, Positioning, and Branding
CHAPTER 7
Branding
SECTION III  Designing the Marketing Mix
Chapter 8
Managing the Organization’s Offerings
Chapter 9
Developing and Launching New Offerings
Chapter 10
Managing Perceived Costs
Chapter 11
Facilitating Marketing Behaviors
Chapter 12
Formulating Communications Strategies
Chapter 13
Managing Communications: Advertising and Personal Persuasion
Chapter 14
Managing Public Media and Public Advocacy
SECTION IV Developing and Organizing Resources
Chapter 15
Generating Funds
Chapter 16
Attracting Human Resources: Staff, Volunteers, and Boards
Chapter 17
Working with the Private Sector
Section V Organizing and Controlling Marketing Strategies
Chapter 18
Organizing for Implementation
Chapter 19
Marketing Evaluation, Monitoring, and Control