Strategic Marketing Problems by Roger KerinStrategic Marketing Problems by Roger Kerin

Strategic Marketing Problems

byRoger Kerin, Robert Peterson

Hardcover | August 2, 2012

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Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned.
Title:Strategic Marketing ProblemsFormat:HardcoverDimensions:744 pages, 11 × 8.7 × 1.2 inPublished:August 2, 2012Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132747251

ISBN - 13:9780132747257

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Table of Contents

Chapter 1: Foundations of Strategic Marketing Management
Chapter 2: Financial Aspects of Marketing Management
Chapter 3: Marketing Decision Making and Case Analysis
Chapter 4: Opportunity Analysis, Market Segmentation, and Market Targeting
Chapter 5: Product and Service Strategy and Brand Management
Chapter 6: Integrated Marketing Communication Strategy and Management
Chapter 7: Marketing Channel and Supply Chain Strategy and Management
Chapter 8: Pricing Strategy and Management
Chapter 9: Marketing Strategy Reformulation: The Control Process
Chapter 10: Global Marketing Strategy and Management