Strategic New Product Development For The Global Economy by T. KonoStrategic New Product Development For The Global Economy by T. Kono

Strategic New Product Development For The Global Economy

byT. Kono

Hardcover | January 17, 2007

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New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
TOYOHIRO KONO is Professor Emeritus of Business Administration at Gakushuin University in Tokyo, Japan, and a leading researcher in corporate strategy. He has published more than 25 books, including six which have been published in English. He has been a visiting Professor at the London Graduate School of Business Studies, a visiting s...
Title:Strategic New Product Development For The Global EconomyFormat:HardcoverDimensions:263 pages, 8.5 × 5.51 × 0.75 inPublished:January 17, 2007Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230001998

ISBN - 13:9780230001992


Table of Contents

What Is a New Product? Why New Products Fail New Product Development in a Global Economy Three Models of New Product Development Exploration of New Opportunities and Creation of Concepts Organizing for New Product Development Strategic Creativity in the R&D Organization Evaluation of New Products The New Product Launch New Challenges in New Product Development When to Stop: Suspending Development of New Products and Dropping Old Products Success Factors in New Product Development

Editorial Reviews

'As a professor, if you want to freshen up your cases, this book will do it for you. If you teach global product development, it is essential. If you take business students to Japan in the summer as my university does, this book would be perfect background reading and then follow it up with an actual headquarters or plant visits. As a creative or a product manager, there are practical implications, steps to follow, and pitfalls to avoid.' - Elizabeth Goldsmith, Journal of Product and Brand Management