Strategic New Product Development in the Global Economy

Hardcover | March 15, 2007

byToyohiro Kono

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New product development is not just about creating successful new products. It is about creating new products that will help companies succeed in the global economy. It is also about eliminating products that no longer contribute to the success of the firm. This book presents a blend of cases, original survey research, and theory, to show the principles used by successful firms in developing new products and pruning those that hold the company back.

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New product development is not just about creating successful new products. It is about creating new products that will help companies succeed in the global economy. It is also about eliminating products that no longer contribute to the success of the firm. This book presents a blend of cases, original survey research, and theory, to s...

TOYOHIRO KONO is Professor Emeritus of Business Administration at Gakushuin University in Tokyo, Japan, and a leading researcher in corporate strategy. He has published more than 25 books, including six which have been published in English. He has been a visiting Professor at the London Graduate School of Business Studies, a visiting ...

other books by Toyohiro Kono

Format:HardcoverDimensions:288 pages, 8.89 × 5.64 × 0.84 inPublished:March 15, 2007Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230001998

ISBN - 13:9780230001992

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Table of Contents

What Is a New Product? * Why New Products Fail * New Product Development in a Global Economy * Three Models of New Product Development * Exploration of New Opportunities and Creation of Concepts * Organizing for New Product Development * Strategic Creativity in the R&D Organization * Evaluation of New Products * The New Product Launch * New Challenges in New Product Development * When to Stop: Suspending Development of New Products and Dropping Old Products * Success Factors in New Product Development