Strategic Product Creation: Deliver Customer Satisfaction From Every Level Of Your Company by Ronald L. Kerber

Strategic Product Creation: Deliver Customer Satisfaction From Every Level Of Your Company

byRonald L. Kerber, Timothy M. Laseter

Hardcover | January 23, 2007

not yet rated|write a review

Pricing and Purchase Info

$34.40 online 
$44.95 list price save 23%
Earn 172 plum® points

In stock online

Ships free on orders over $25

Not available in stores

about

Create and market the right product-fast

Strategic Product Creation is a true working guide to developing market-savvy, cost-effective products and services. Delivering expert guidance in the five key stages of product development, authors Ronald Kerber and Timothy Laseter present real-world examples of industry leaders who have produced innovative products-giving you a foolproof blueprint for delivering customer satisfaction without breaking the bank.

  • Provides not only practical experience, but a solid conceptual framework for developing your own product creation model
  • Highlights seven principles of effective product creation
  • Features instructive case studies of world-class leaders such as Walt Disney Imagineering, Whirlpool Corporation, Mars, Inc., and IBM
  • Includes key questions and milestone decision issues from each stage of the product creation process
  • Covers both short- and long-term strategies, coupled with suggestions for advanced technology
  • Explains how to combine customer knowledge with external market needs to stimulate new product and service ideas
  • Reveals ways to utilize your suppliers as a talent pool for process improvement and product innovation
  • Addresses sensitive issues of branding and intellectual property rights

About The Author

Ronald L.Kerber, Ph.D. is the former executive vice president and CTO of Whirlpool Corporation. He is a leading consultant with the Department of Defense. Timothy M. Laseter, Ph.D. serves on the faculty of the Darden Graduate School of Business Administration at the University of Virginia.

Details & Specs

Title:Strategic Product Creation: Deliver Customer Satisfaction From Every Level Of Your CompanyFormat:HardcoverDimensions:288 pages, 9.1 × 6.2 × 1.05 inPublished:January 23, 2007Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071486550

ISBN - 13:9780071486552

Look for similar items by category:

Customer Reviews of Strategic Product Creation: Deliver Customer Satisfaction From Every Level Of Your Company

Reviews