Strategic Public Diplomacy and American Foreign Policy: The Evolution of Influence

Paperback | September 1, 1977

byJarol B. Manheim

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Strategic public diplomacy, once commonly called propaganda, has existed since the twelfth century, when Richard I, crusading sovereign of England, plucked the eyes from his prisoners and returned them to his arch-rival Saladin--an unmistakable message intended to mold the image that Richard'sforeign enemies had of him. Although their methods have grown more sophisticated and gentrified since the Middle Ages, the goal of governments employing strategic public diplomacy has remained essentially the same: to influence public or elite opinion in a foreign country for the purpose of turningthe foreign policy of the target country to advantage. The first systematic analysis of the growing foreign public relations industry in the U.S., this remarkable text traces the impact that the political "image management" of other nations has had on the American foreign policy agenda. Documenting the evolution of these campaigns in both scaleand sophistication, this book includes an analysis of the Justice Department's foreign agent registration records, numerous interviews with journalists, consultants, and key government officials, and a systematic assessment of media content to gauge the effectiveness of these attempts at newsmanagement. The author presents and tests elements of a general model of agenda-related communication effects, presenting case studies that illustrate the extent to which the American media are saturated with foreign diplomatic messages, including the recent effort of the Kuwaiti government-in-exileto influence public opinion in the U.S. during the Gulf War, and concludes with an inventory and discussion of the issues raised by the "export" of the knowledge-base and skills underlying new, sophisticated communication strategies now being employed on behalf of foreign interests. Based on fifteenyears of exhaustive research, this book is ideal for courses in foreign policy, media, and politics.

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Strategic public diplomacy, once commonly called propaganda, has existed since the twelfth century, when Richard I, crusading sovereign of England, plucked the eyes from his prisoners and returned them to his arch-rival Saladin--an unmistakable message intended to mold the image that Richard'sforeign enemies had of him. Although their ...

Jarol B. Manheim is at George Washington University.
Format:PaperbackDimensions:224 pages, 8.19 × 5.51 × 0.59 inPublished:September 1, 1977Publisher:Oxford University Press

The following ISBNs are associated with this title:

ISBN - 10:0195087380

ISBN - 13:9780195087383

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Table of Contents

PART I1. Propaganda in the Age of Strategic Communication2. The New Diplomats: A Growth IndustryPART II3. Image Management: The Real Smart Weapon of the Gulf Conflict4. Coming to America: Head-of-State Visits as Public Diplomacy5. What's in a Word?: Democracy and U. S. Foreign Policy6. Rites of Passage: Mega-events as Public DiplomacyPART III7. Managing National Images8. Agenda Dynamics and External Influence of U.S. Foreign Policymaking9. The Evolution of InfluenceChapter Notes, Appendices, Bibliography, List of persons interviewed

Editorial Reviews

"The most significant scholarly work on international public relations to date, so far as I am aware. It is based on thorough research over many years, the most extensive research on this subject any scholar has undertaken, and is likely to be the standard work on an increasingly important andcontroversial aspect of political communication."--Daniel C. Hallin, University of California, San Diego