Strategic Reinvention In Popular Culture: The Encore Impulse by Richard PfeffermanStrategic Reinvention In Popular Culture: The Encore Impulse by Richard Pfefferman

Strategic Reinvention In Popular Culture: The Encore Impulse

byRichard Pfefferman

Paperback | December 11, 2013

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Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.
Richard Pfefferman is former Dean of Curriculum at Los Angeles Valley College, USA.
Title:Strategic Reinvention In Popular Culture: The Encore ImpulseFormat:PaperbackDimensions:244 pagesPublished:December 11, 2013Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1349476501

ISBN - 13:9781349476503

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Table of Contents

Introduction: The Encore Impulse 1. The Elusive Original 2. Unlocking the Encore Potential 3. Cultural Fit 4. History May Not Repeat Itself 5. Something's Not Right 6. Fulfilling the Encore Promise 7. All In The Family 8. Archetypal Appeal 9. The Shell Game Conclusion: The Art of Strategic Reinvention

Editorial Reviews

"This book is a genuine tour de force through the recent history of American popular culture, exploring many of the hidden - and not so hidden - dimensions of film, TV, and music. Richard Pfefferman's writing is lively, clear, provocative, and original. 'Strategic Reinvention' implies an exploration into the myriad creative dynamics linking disparate contributions to these areas of cultural life across time and space - and this is exactly what Pfefferman has done, with superb wit and style. Anyone interested in a critical assessment of popular culture in the United States is strongly advised to read this book." - Carl Boggs, Professor of Social Sciences, National University, USA, co-author of The Hollywood War Machine