Strategies for Innovators: HHL Open School Case Book by Kathrin M. MösleinStrategies for Innovators: HHL Open School Case Book by Kathrin M. Möslein

Strategies for Innovators: HHL Open School Case Book

byKathrin M. Möslein, Emilio Matthaei

Paperback | November 25, 2008

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Case book that covers the entire business life-cycle of innovative firms and provide key learnings from successful strategic innovators in various industries. Readers will acquire knowledge on venture creation and growth strategies as well as strategies for open innovation. How to foster an organization's strategic ability to innovate is a constant challenge not only for large multi-nationals, but equally for small and medium-sized firms.
Kathrin M. Möslein is Professor of Information Systems at the University Erlangen-Nuremberg and Academic Director of the Center for Leading Innovation and Cooperation (CLIC) at the HHL - Leipzig Graduate School of Management, Germany. Emilio E. Matthaei is Research Associate at the University Erlangen-Nuremberg, Visiting Researcher...
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Title:Strategies for Innovators: HHL Open School Case BookFormat:PaperbackDimensions:213 pages, 9.45 × 6.69 × 0.07 inPublished:November 25, 2008Publisher:Gabler VerlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3834907618

ISBN - 13:9783834907615

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Table of Contents

Towards Successful Strategic Innovation.- Getting Started.- Grasping the Open School Initiative.- Guided Tour.- Venture Creation.- Venture Creation in Watchmaking: Where Innovation has Tradition.- Strategic Positioning.- Strategic Positioning in Biotech: Where Innovation Can Save Lives.- Business Growth.- Business Growth under Discontinuous Change: Survival of the FITtest.- New Market Entry.- New Market Entry: How to Internationalize a Web 2.0 Firm.- Business Innovation.- Creating Business Innovation out of Traumatic Change.- Service Innovation.- Service Innovation in the IT-Industry: The Need for a Tough Decision.- Open Innovation.- Open Innovation Across Boundaries: How to Craft a Consistent Open Innovation Strategy.