Strategies for Success in Retail (Collection)

Kobo ebook | January 4, 2011

byJagmohan John Raju, Herb Sorensen, Rick DeHerder...

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3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits

 

Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and attract customers... learn how today’s shoppers really think, behave, and buy… learn proven methodologies for transforming consumer knowledge into retail profits!

 

From world-renowned leaders and experts, including Jagmohan Raju, Z. John Zhang, Herb Sorensen, Ph.D., Rick DeHerder, and Dick Blatt

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From the Publisher

3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits   Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create valu...

Format:Kobo ebookPublished:January 4, 2011Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132696517

ISBN - 13:9780132696517

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