Strategies for Success in Retail (Collection) by Jagmohan John Raju

Strategies for Success in Retail (Collection)

byJagmohan John Raju, Herb Sorensen, Rick DeHerder...

Kobo ebook | January 4, 2011

Pricing and Purchase Info

$110.39 online 
$137.96 list price save 19%

Prices and offers may vary in store

Available for download

Not available in stores


3 state-of-the-art guides to understanding consumer behavior -- and leveraging it for higher retail profits


Three books packed with up-to-the-minute insights into consumer behavior — and practical guidance on building more successful campaigns, products, formats, and experiences! Use innovative new pricing strategies to create value and attract customers... learn how today’s shoppers really think, behave, and buy… learn proven methodologies for transforming consumer knowledge into retail profits!


From world-renowned leaders and experts, including Jagmohan Raju, Z. John Zhang, Herb Sorensen, Ph.D., Rick DeHerder, and Dick Blatt

Title:Strategies for Success in Retail (Collection)Format:Kobo ebookPublished:January 4, 2011Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132696517

ISBN - 13:9780132696517