Strategies Of Multinationals In Central And Eastern Europe: Innovation Systems and Embeddedness

Hardcover | September 15, 2009

byYordanka Chobanova

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The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

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The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe namely Nestl, Unilever and InBev--and analyzes the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

YORDANKA CHOBANOVA worked for ARC Fund in Sofia, Bulgaria where she was involved in the team preparing InnovationBg reports and numerous other policy studies related to the National Innovation System of Bulgaria. She is currently attach at the Permanent Representation of the Republic of Bulgaria to the EU dealing with Structural Funds...

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Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness
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Kobo ebook|Aug 21 2009

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Format:HardcoverDimensions:288 pages, 8.79 × 5.61 × 0.86 inPublished:September 15, 2009Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230230555

ISBN - 13:9780230230552

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Table of Contents

PART I. THE NATURE OF THE STUDY * INTRODUCTION * The Analytical Framework *
PART II: CEEC ECONOMIES AND GLOBAL COMPANY STRATEGIES * The Global Strategies of the Food Companies and Their Impact on the CEE Region * Privatization and Restructuring in the Agro-food Industry * PART III: MNEs AND MNE EMBEDDEDNESS IN THE CEE ECONOMIES * Strategies of MNEs in Hungary * Strategies of MNEs in the Czech Republic * Strategies of MNEs in Bulgaria * Conclusion