Strategy: A View From The Top

Paperback | February 28, 2008

byCornelis A De Kluyver, John A. Pearce

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This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive.

This edition focuses on strategic “ecosystems,” global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio.

This is intended for practicing executives getting ready to assume executive responsibilities.

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From the Publisher

This text is a short, up-to-date, practitioner oriented guide to strategy formulation for the established executive. This edition focuses on strategic “ecosystems,” global tectonics, formulating a base unit strategy, global strategy formulation, shaping the portfolio, and managing the portfolio. This is intended for practicing exe...

Format:PaperbackDimensions:304 pages, 9.19 × 7 × 0.56 inPublished:February 28, 2008Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:013604140X

ISBN - 13:9780136041405

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Extra Content

Table of Contents

Chapter One – What is Strategy?

Chapter Two – Strategy and Performance

Chapter Three – Analyzing the External Strategic Environment

Chapter Four – Analyzing an Industry

Chapter Five – Analyzing an Organization’s Strategic Resource Base

Chapter Six – Formulating Business Unit Strategy

Chapter Seven – Business Unit Strategy: Contexts and Special Dimensions

Chapter Eight – Global Strategy Formulation

Chapter Nine – Corporate Strategy: Shaping the Portfolio

Chapter Ten – Corporate Strategy: Managing the Portfolio