Strategy and the Business Landscape

Paperback | July 2, 2009

byPankaj E. Ghemawat

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KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.

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From the Publisher

KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy. KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dyn...

From the Jacket

KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dyna...

Format:PaperbackDimensions:192 pages, 9 × 6.8 × 0.2 inPublished:July 2, 2009Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0136015557

ISBN - 13:9780136015550

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Table of Contents


Chapter 1. The Origins of Strategy
Chapter 2. Mapping the Business Landscape
Chapter 3. Creating Competitive Advantage
Chapter 4. Anticipating Competitive Dynamics
Chapter 5. Sustaining Superior Performance
Chapter 6. Choosing Corporate Scope
Chapter 7. Developing a Global Strategy