Strategy and the Business Landscape by Pankaj E. GhemawatStrategy and the Business Landscape by Pankaj E. Ghemawat

Strategy and the Business Landscape

byPankaj E. Ghemawat

Paperback | July 2, 2009

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KEY BENEFIT: Strategy and the Business Landscape is based on contemporary research in the field of strategy and adopts a value-focused, firm-centered perspective that promotes an analytical approach to strategy.
KEY TOPICS: Origins of strategy, mapping the business landscape, creating competitive advantage, anticipating competitive dynamics, sustaining superior performance, and choosing a corporate scope.
MARKET: This text is designed to help managers and business professionals master a body of analytical tools and develop an integrative point of view when making strategic choices.

Title:Strategy and the Business LandscapeFormat:PaperbackDimensions:192 pages, 9 × 6.8 × 0.4 inPublished:July 2, 2009Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0136015557

ISBN - 13:9780136015550


Table of Contents

Chapter 1. The Origins of Strategy
Chapter 2. Mapping the Business Landscape
Chapter 3. Creating Competitive Advantage
Chapter 4. Anticipating Competitive Dynamics
Chapter 5. Sustaining Superior Performance
Chapter 6. Choosing Corporate Scope
Chapter 7. Developing a Global Strategy