Strategy development in humanitarian NGO positioning and the rise of FCOs: Understanding Fundraising Campaign Organizations by Julian J. Rossig

Strategy development in humanitarian NGO positioning and the rise of FCOs: Understanding…

byJulian J. Rossig

Kobo ebook | August 4, 2016

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As competition over donations for humanitarian aid projects intensifies, traditional German NGOs come under additional pressure from an unlikely side: A new breed of aggressively expanding market entrants monopolizes distribution channels, thus obtaining a significant market share. Lacking any own aid projects, however, these organizations distribute the raised donations to traditional NGOs. This unusual set-up leaves NGO executives searching for a strategic response: While the new competitor’s funding is clearly a welcome treat, the competitive aspect is much less pleasing. This study revisits contemporary approaches to positioning strategy formulation, deducing a systematization of fundraising campaign organizations (FCOs) and offering helpful recommendations for NGO executives.
Title:Strategy development in humanitarian NGO positioning and the rise of FCOs: Understanding…Format:Kobo ebookPublished:August 4, 2016Publisher:Books on DemandLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3741265063

ISBN - 13:9783741265068

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