Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors: How Winning Companies…

Hardcover | November 22, 1997

byMichel Robert

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Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.

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From Our Editors

Drawing on his vast consulting experience, the man who coined the term "strategic thinking" shows how to formulate strategy and--with the help of new chapters--how to implement and deploy it as well. Packed with case studies revealing the wisdom of Michel Robert's message, this trailblazer includes new guidance on the value and techniq...

From the Publisher

Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this upda...

From the Jacket

Advance your company using the surefire process that's been tested and refined in the "war rooms" of America's most successful corporations. Don't "play the game" the way your competitors do. Instead formulate and deploy a distinctive strategy that changes the rules to your favor. In this updated edition of the best-seller, Strategy Pu...

Michel Robert is founder and president of Decision Processes International, Inc., a consulting firm headquartered in Westport, Connecticut which has 60 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted lecturer and the author of six books including Product Innovation and Strategy P...

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Format:HardcoverDimensions:269 pages, 9.2 × 6.2 × 1 inPublished:November 22, 1997Publisher:McGraw-Hill Education

The following ISBNs are associated with this title:

ISBN - 10:0070531331

ISBN - 13:9780070531338

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Extra Content

Table of Contents

A Winning Strategy Needs to Be Destructive.

What is Strategic Thinking?

Obstacles to Strategic Thinking.

Crafting the Future Profile of the Organization.

Questions Often Asked About the Concept of Strategic Drive.

Articulating the Business Concept of the Enterprise.

Nurturing Key Strategic Areas of Excellence.

The Concept of Strategic Leverage.

The Ultimate Strategy: Control of the Sandbox.

Strategy Deployment.

Strategic Product Innovation: The Lifeblood of Corporate Longevity.

Market Fragmentation: The Future of Successful New Product Innovation.

Alliances and Acquisitions: The Pursuit of Phantom Synergies.

The Logistics of the Strategic Thinking Process.

From Our Editors

Drawing on his vast consulting experience, the man who coined the term "strategic thinking" shows how to formulate strategy and--with the help of new chapters--how to implement and deploy it as well. Packed with case studies revealing the wisdom of Michel Robert's message, this trailblazer includes new guidance on the value and techniques of strategic leverage. 50 illustrations.