Streaming And Digital Media: Understanding The Business And Technology by Dan RayburnStreaming And Digital Media: Understanding The Business And Technology by Dan Rayburn

Streaming And Digital Media: Understanding The Business And Technology

byDan RayburnEditorDan Rayburn

Paperback | March 29, 2007

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Steaming and Digital Media gives you a concise and direct analysis to understand a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between online video and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies. As part of the NAB Executive Technology Briefing series, the book is geared towards the manager or executive and no technical prerequisite is required. You can quickly learn the technical speak as well as the market and business implications.

New In The Book:
- Consumer generated content and portals
- Distribution of full-length video content
- New distribution outlets for delivering content (Sling, TiVO, IPTV)
- Addition of Flash streaming technology and Podcasting
- Up-to-date market research and data
- New industry pricing data
Dan Rayburn has thirteen years of high profile experience launching and growing successful technology companies specifically in the streaming and digital media sector and co-founded one of the industry's first streaming media webcasting production companies. He is recognized as "the voice of the streaming media industry" and is Executi...
Title:Streaming And Digital Media: Understanding The Business And TechnologyFormat:PaperbackDimensions:264 pages, 9.02 × 5.98 × 0.68 inPublished:March 29, 2007Publisher:Taylor and FrancisLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0240809572

ISBN - 13:9780240809571

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Table of Contents

Introduction: The Current State Of The Streaming and Digital Media Industry
Chapter 1: Why Get Into Streaming and Digital Media?
Chapter 2: Technology Primer: The Basics of Streaming and Digital Media
Chapter 3: The Four Keys to a Profitable Streaming or Digital Media Business
Chapter 4: It's Not Childs Play: Learning From the Pitfalls from the Past Three Years
Chapter 5: Quality and Content Are King and Queen of the Digital Media Realm
Chapter 6: Streaming or Digital Media Project Management: How to Implement and Manage a Profitable Business
Chapter 7: Beyond Streaming Media: What Streaming and Digital Media Means to Other Areas of a Media Business

Editorial Reviews

Previous edition Amazon reviews - total of 10 reviews, all 5 stars. Sample below: ***** (5 star) Excellent intro to the business of streaming media, September 19, 2005Reviewer: M. E. Rich (Seattle, Washington) - See all my reviewsThere are far too few books out on the subject of streaming media, especially ones that are up to date after "the dot bomb" of a couple years back. Dan Rayburn's book is an excellent introduction to the industry for anyone trying to get his or her bearings. The study included in the appendix is also quite helpful and timely. ***** (5 star) Excellent Read, September 30, 2005Reviewer: Rick Peurifoy (Denver, CO USA) - See all my reviewsAs President/CEO of my own company, I found this book invaluable. I've read other streaming video books and this roadmap for efficient and effective video delivery is the best I've read. The emphasis on ROI in the context of "cutting edge" technologies was perhaps the most beneficial attribute of the book to my company. That said, the A-Z mechanics of implimenting streaming video or improving one's existing streaming video business model were extremely informative. I highly recommend this book to anyone considering digital media or to those currently using the technology with thoughts of streamlining and economizing their existing video delivery process. Dan Rayburn a guy worth listening to! ***** (5 star) Required Reading..., September 28, 2005Reviewer: Christopher Kelly (New York, NY United States) - See all my reviews