Streaming, Sharing, Stealing: Big Data And The Future Of Entertainment

August 25, 2017|
Streaming, Sharing, Stealing: Big Data And The Future Of Entertainment by Michael D. Smith
$25.95
Paperback
Earn 130 plum® points
Buy Online
Ship to an address
Ships within 1-2 weeks.Free shipping on orders over $35
Pick up in store
To see if pickup is available,
Find In Store
Not sold in stores
Prices and offers may vary in store

about

How big data is transforming the creative industries, and how those industries can use lessons from Netflix, Amazon, and Apple to fight back.

“[The authors explain] gently yet firmly exactly how the internet threatens established ways and what can and cannot be done about it. Their book should be required for anyone who wishes to believe that nothing much has changed.” 
—The Wall Street Journal

“Packed with examples, from the nimble-footed who reacted quickly to adapt their businesses, to laggards who lost empires.” 
—Financial Times

Traditional network television programming has always followed the same script: executives approve a pilot, order a trial number of episodes, and broadcast them, expecting viewers to watch a given show on their television sets at the same time every week. But then came Netflix''s House of Cards. Netflix gauged the show''s potential from data it had gathered about subscribers'' preferences, ordered two seasons without seeing a pilot, and uploaded the first thirteen episodes all at once for viewers to watch whenever they wanted on the devices of their choice.

In this book, Michael Smith and Rahul Telang, experts on entertainment analytics, show how the success of House of Cards upended the film and TV industries—and how companies like Amazon and Apple are changing the rules in other entertainment industries, notably publishing and music. We''re living through a period of unprecedented technological disruption in the entertainment industries. Just about everything is affected: pricing, production, distribution, piracy. Smith and Telang discuss niche products and the long tail, product differentiation, price discrimination, and incentives for users not to steal content. To survive and succeed, businesses have to adapt rapidly and creatively. Smith and Telang explain how.

How can companies discover who their customers are, what they want, and how much they are willing to pay for it? Data. The entertainment industries, must learn to play a little “moneyball.” The bottom line: follow the data.

Michael D. Smith is Professor of Information Systems and Marketing at Carnegie Mellon University''s Heinz College. He is Codirector (with Rahul Telang) of the Initiative for Digital Entertainment Analytics (IDEA) at Carnegie Mellon.Rahul Telang is Professor of Information Systems and Management at Carnegie Mellon University''s Heinz Co...
Loading
Title:Streaming, Sharing, Stealing: Big Data And The Future Of Entertainment
Format:Paperback
Product dimensions:232 pages, 9 X 6 X 0.53 in
Shipping dimensions:232 pages, 9 X 6 X 0.53 in
Published:August 25, 2017
Publisher:MIT Press
Language:English
Appropriate for ages:All ages
ISBN - 13:9780262534529

Recently Viewed
|