Subscription Marketing: Strategies for Nurturing Customers in a World of Churn

byAnne Janzer

Paperback | March 28, 2017

Subscription Marketing: Strategies for Nurturing Customers in a World of Churn by Anne Janzer
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Subscriptions are shifting revenues and reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality?

Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model.

This completely revised, expanded edition includes:

  • Updated research and case studies reflecting the rapid growth of subscription-based businesses
  • Real-world examples of effective value nurturing strategies
  • A new chapter on the risks and challenges of subscription marketing

If your business has recurring revenue, you'll want to pay attention to how well you're nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers.

Anne Janzer is an author, marketer, and writing coach. As a professional writer, she has worked with more than one hundred technology companies. She offers workshops on writing for marketers and others who communicate about technical topics.
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Title:Subscription Marketing: Strategies for Nurturing Customers in a World of ChurnFormat:PaperbackProduct dimensions:224 pages, 8.5 X 5.5 X 0.47 inShipping dimensions:224 pages, 8.5 X 5.5 X 0.47 inPublished:March 28, 2017Publisher:Cuesta Park ConsultingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0986406252

ISBN - 13:9780986406256

Appropriate for ages: All ages

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