Successful Business Communication: Bridging the Gap

Paperback | March 1, 2016

byDeborah Luchuk

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Now in its second edition, this easy-to-use guide provides step-by-step advice on common forms of communication that students will encounter in business environments. Featuring a wide range of practical examples and exercises, Successful Business Communication seamlessly bridges the gapbetween classroom instruction and real-world application. The second edition is revised and updated to reflect current trends and changes in business communication, including new Technology boxes in every chapter, which introduce students to technologies that are changing the way businessescommunicate, such as email conferencing, cloud computing, and text messaging. It also provides students with the opportunity to practice applying critical thinking skills with new Food for Thought critical thinking questions at the end of each chapter.

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From the Publisher

Now in its second edition, this easy-to-use guide provides step-by-step advice on common forms of communication that students will encounter in business environments. Featuring a wide range of practical examples and exercises, Successful Business Communication seamlessly bridges the gapbetween classroom instruction and real-world appli...

Deborah Luchuk teaches part-time at Trent University and taught at Sir Sanford Fleming College prior to that. She is currently working toward an MA in English Literature at Trent University. She is the president of Luchuk Communications Incorporated, a company specializing in business planning, management development consulting, corpor...
Format:PaperbackDimensions:488 pages, 10 × 8 × 0.61 inPublished:March 1, 2016Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199018987

ISBN - 13:9780199018987

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Table of Contents

Brief ContentsDetailed ContentsPreface and AcknowledgementsFrom the Publisher1. Starting Points for Business CommunicationLearning ObjectivesBefore You Begin...Starting Point Questions for Business CommunicationsResearch- What Is Primary and Secondary Research?- Acceptable, Reliable Research Sources- How to Organize Your ResearchDocumentation and Citations- Why Document Sources?- So What Documentation System Do I Use?Writing- Resources- Using In-house Communication Style- Editing and Refining Your WritingDocument Organization and Presentation- Cover Page- Table of Contents- Section and Subsection Numbering- Professional Document Presentation- Electronic Transmission or Submission of DocumentsChapter SummarySuggestions for Further Reading2. Memos, Email Messages, and Social MediaLearning ObjectivesMemos and Email Messages, Social Media: A Case StudyBefore You Begin...Your Starting PointCreating the Written Product: How to Do It- Memo Format- Email FormatGeneric Examples of the Written WorkChecking Your WorkChapter SummarySuggestions for Further ReadingDebate and Discussion StartersPractising What You Have Learned3. Business LettersLearning ObjectivesBusiness Letters: A Case StudyBefore You Begin...Your Starting PointCreating the Written Product: How to Do It- Preparing to Write- Preparing for Citations- Organizing Information and Writing: FormatGeneric Examples of the Written WorkChecking Your Work- Content Editing, Copy Editing, and Formatting ReviewOral Presentation of the Business LetterElectronic Submission of Business LettersChapter SummarySuggestions for Further ReadingPractising What You Have Learned4. Writing Clearly: Editing for Effective WritingWriting Clearly: A Case StudyYour Starting PointEditing the Written Product: How to Do It- Review- Content- Organization- Documentation- Style- Mechanics- Revise- RefineGeneric Examples of the Edited WorkChapter SummarySuggestions for Further ReadingDebate and Discussion StartersPractising What You Have Learned5. Everyday Oral CommunicationsLearning ObjectivesMeetings and Minute-Taking: A Case StudyBefore You Begin...Your Starting PointCreating the Oral/Written Product: How to Do It- Preparing to Write- Preparing for CitationsOrganizing Information and Writing: FormatGeneric Examples of the Written WorkChecking Your Work- Content Editing, Copy Editing, and Formatting ReviewCirculating the MinutesOral Presentation of the MinutesChapter SummarySuggestions for Further ReadingPractising What You Have Learned6. Communicating in Teams and Small GroupsLearning ObjectivesCommunicating in Teams: A Case StudyBefore You Begin...Your Starting Point- Creating a Team- Developing a Team Member Profile and Setting Criteria for Formulating Teams- Culture and Teams- Team Member Roles and Responsibilities- Team Contacts- Contingency PlanGetting to Work with Your Team- Stages of Team Development- Managing Team MeetingsWrapping Up Your Team- Evaluation- Individual Evaluation- Group Evaluation- Adjourning the TeamA Generic Example of the Written WorkChecking Your WorkChapter SummarySuggestions for Further ReadingDebate and Discussion StartersPractising What You Have Learned7. Team Communications ProjectsLearning ObjectivesTeam Communications Projects: A Case StudyBefore You Begin . . .- Why Work in Teams on Writing Projects?- The Consensus Model of Team Writing- The Delegation Model of Team Writing- The Collaboration Model of Team Writing- Who Are Your ReadersYour Starting PointCreating the Written Product: How to Do It- Preparing to Write- Preparing for Citations- Initial Editing for Content- Organizing Information and Writing: FormatChecking Your Work- Content Editing, Copy Editing, and Formatting ReviewWhat Happens to Your Document Next?Oral Presentation of the Team ProjectChapter SummarySuggestions for Further ReadingDebate and Discussion StartersPractising What You Have Learned8. Informal ReportsLearning ObjectivesInformal Reports: A Case StudyBefore You Begin...Your Starting PointCreating the Written Product: How to Do It- Preparing to Write- Preparing for Citations- Organizing Information and Writing: FormatGeneric Examples of the Written WorkChecking Your Work- Content Editing- Copy Editing- Formatting ReviewOral Presentation of the Informal ReportPreparing and Sending Your ReportChapter SummarySuggestions for Further ReadingDebate and Discussion StartersPractising What You Have Learned9. Formal ReportsLearning ObjectivesFormal Reports: A Case StudyBefore You Begin . . .- Formal Reports vs. Informal Reports- Organizing More Details in a Formal Report- Never Assume Your Reader Knows Anything!Your Starting PointCreating the Written Product: How to Do It- Preparing to Write- Preparing for Citations- Organizing Information and Writing: FormatA Generic Example of the Written WorkChecking Your Work- Content Editing, Copy Editing, and Formatting Review- Final Preparation of the Formal ReportOral Presentation of the Formal ReportPreparing and Sending Your ReportChapter SummarySuggestions for Further ReadingPractising What You Have Learned10. Informal ProposalsLearning ObjectivesInformal Proposals: A Case StudyBefore You Begin...Your Starting PointCreating the Written Product: How to Do It- Preparing to Write- Preparing for Citations- Organizing Information and Writing: FormatGeneric Examples of the Written WorkChecking Your Work- Content Editing- Copy Editing- Formatting Review- Press print ... or Send!Oral Presentation of the Informal Proposal- Who is Your Audience?- What are the Logistics?- Presentation Format- No AV Resources?- Working with (or without) AV Resources- Questions- Handouts- Follow-UpChapter SummarySuggestions for Further ReadingPractising What You Have Learned11. Formal ProposalsLearning ObjectivesFormal Proposals: A Case StudyBefore You Begin . . .- So how is the proposal formal?- Assume That Your Reader Knows Nothing About the Proposal Topic- Targeted Research Persuades Readers- Who Else Might Read the Proposal?- What's an RFP?- Formatting the Proposal- Use the Format to Organize Information- Introduce the Proposal with a LetterYour Starting PointCreating the Written Product: How to Do It- Preparing to Write- Preparing for Citations- Organizing Information and Writing: FormatA Generic Example of the Written WorkChecking Your Work- Content Editing- Copy Editing- Formatting Review- Press Print . . . or Send!- Presentation GuidelinesOral Presentation of the Formal Proposal- Who Is Your Audience?- What Are the Logistics?- Presentation Format- Working With (or Without) AV Resources- Questions- Handouts- Follow-upChapter SummarySuggestions for Further ReadingPractising What You Have Learned12. Oral PresentationsLearning ObjectivesOral Presentations: A Case StudyBefore You Begin...Your Starting Point- Assess the Reason and Receivers- Assess the ConditionsCreating the Oral Presentation: How to Do It- Preparing to Present- Preparing for Citations- Organizing Information and Writing: FormatChecking Your Work- Content Editing, Copy Editing, and Formatting ReviewDelivering the PresentationChapter SummarySuggestions for Further ReadingDebate and Discussion StartersPractising What You Have Learned13. Resumes and Cover LettersLearning ObjectivesCommunications for Career Development: A Case StudyBefore You Begin...Your Starting Point- Envisioning Your Job or Career- Research into Organizations and Businesses- Research for Advertised Jobs- Research and the Covering Letter- Research and the ResumeCreating the Written Product: How to Do It- Preparing to Write- Organizing Information and Writing: FormatGeneric Examples of the Written WorkChecking Your Work- Content Editing, Copy Editing, and Formatting ReviewSending Your Application Pieces by Email, Snail Mail, or FaxChapter SummarySuggestions for Further ReadingDebate and Discussion Starters14. Job and Informational InterviewsLearning ObjectivesJob and Informational Interviews: A Case StudyBefore You Begin . . .- Research Is Critical to Success- Use Your Contacts to Get in the Door- Conduct Interviews to Obtain More Employer/Sector Information- The Big Event: The Job InterviewYour Starting Point- Envisioning Your Job or Career- Research into Organizations and Businesses- Questions to Ask about Companies or Organizations- Summary of Information- Reviewing the Job Posting before a Job Interview- Resume (and Cover Letter)- Are You Ready to Go for It?Job and Informational Interviews: How to Do Them- Setting Up an Informational Interview- Preparing for the Job Interview- Potential Questions: Informational Interview- Potential Questions: Job Interview- What to Expect: Informational Interview- What to Expect: Job Interview- Checklist to Prepare for Informational and Job InterviewsChapter SummarySuggestions for Further ReadingDebate and Discussion StartersPractising What You Have LearnedAppendix A: Grammar HandbookAppendix B: Documenting SourcesGlossaryReferencesIndex