Successful Product Development: Speeding from Opportunity to Profit by Milton D. RosenauSuccessful Product Development: Speeding from Opportunity to Profit by Milton D. Rosenau

Successful Product Development: Speeding from Opportunity to Profit

byMilton D. Rosenau, Rosenau

Hardcover | October 5, 1999

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Go from concept to cash in record time.

When you're working hard on a new product development project, you don't have time for abstract theoretical concepts. You need concise, practical advice that will help you make things happen-now! You need quick access to clear, proven procedures aimed at producing revenue and profit growth fast. You need Successful Product Development: Speeding from Opportunity to Profit.

This unique hands-on guide leads you step-by-step through the product development process, from the creation of ideas, through concurrent design and engineering, to just-in-time delivery of a superior product to the customer ahead of the competition. Every step of this process is driven by one guiding principle: the faster you can move from initial concept to product launch, the sooner you will generate income for your business and achieve your firm's profit objective.

Filled with invaluable time-saving guidance, Successful Product Development:
* Focuses on the most important product development topic, rapid profit growth
* Takes an event and interval approach tailored for industry professionals
* Features a concise format designed for quick reference and easy reading

Successful Product Development is the ultimate handbook for professionals in new product development, marketing, engineering, and senior and general management in both service and manufacturing firms.
MILTON D. ROSENAU, JR. is the author of several bestselling books on product development, and was the chief editor of the PDMA Handbook of New Product Development.
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Title:Successful Product Development: Speeding from Opportunity to ProfitFormat:HardcoverDimensions:168 pages, 9.78 × 6.34 × 0.62 inPublished:October 5, 1999Publisher:WileyLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:047131532X

ISBN - 13:9780471315322

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Table of Contents

Overview.

THE NEW PRODUCT DEVELOPMENT PROCESS.

The Fuzzy Front End Interval.

The Stages and Gates Interval.

After Launch: The Preprofit and Continued Sales Intervals.

IMPROVING YOUR PROCESS.

Implementation.

Continuous Improvement.

Appendices.

Index.

From Our Editors

Author Milton D. Rosenau has written an insightful text based on the premise that the faster the movement from idea to product launch, the faster you`ll generate the sales income. Successful Product Development: Speeding From Opportunity To Profit is the first book written to exclusively deal with achieving revenue and profit growth on an accelerated schedule. Rosenau is the President of the Product Development and Management Association. Industry professionals will appreciate and utilize the valuable principles presented by a distinguished colleague in this profession.