Successful Public Relations In a Week: A Teach Yourself Guide

Paperback | February 13, 2013

byBrian Salter

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Written by a leading expert on public relations as both a practitioner and a journalist, Successful Public Relations In a Week explains what you need to know to execute a successful public relations strategy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points of PR. At the end there are questions to ensure you have taken it all in.

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Written by a leading expert on public relations as both a practitioner and a journalist, Successful Public Relations In a Week explains what you need to know to execute a successful public relations strategy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points of P...

Brian Salter has worked as a public relations expert and journalist on four continents. He has written several successful and well-respected books on the subject.

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Format:PaperbackDimensions:7.8 × 5.1 × 0.42 inPublished:February 13, 2013Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1444159550

ISBN - 13:9781444159554

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Table of Contents

Sunday: Who needs PR / Monday: External audiences / Tuesday: Dealing with the media / Wednesday: Social media / Thursday: Practical pointers for powerful press releases / Friday: Marketing communications / Saturday: Internal PR