Successful Public Relations In a Week: A Teach Yourself Guide by Brian SalterSuccessful Public Relations In a Week: A Teach Yourself Guide by Brian Salter

Successful Public Relations In a Week: A Teach Yourself Guide

byBrian Salter

Paperback | February 13, 2013

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Written by a leading expert on public relations as both a practitioner and a journalist, Successful Public Relations In a Week explains what you need to know to execute a successful public relations strategy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points of PR. At the end there are questions to ensure you have taken it all in.

Brian Salter has worked as a public relations expert and journalist on four continents. He has written several successful and well-respected books on the subject.
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Title:Successful Public Relations In a Week: A Teach Yourself GuideFormat:PaperbackDimensions:7.8 × 5.1 × 0.42 inPublished:February 13, 2013Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1444159550

ISBN - 13:9781444159554

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Table of Contents

Sunday: Who needs PR / Monday: External audiences / Tuesday: Dealing with the media / Wednesday: Social media / Thursday: Practical pointers for powerful press releases / Friday: Marketing communications / Saturday: Internal PR