Successful Public Relations In a Week: A Teach Yourself Guide

Paperback | February 13, 2013

byBrian Salter

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Written by a leading expert on public relations as both a practitioner and a journalist, Successful Public Relations In a Week explains what you need to know to execute a successful public relations strategy. The highly motivational ''in a week'' structure of the book provides seven straightforward chapters explaining the key points of PR. At the end there are questions to ensure you have taken it all in.

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Written by a leading expert on public relations as both a practitioner and a journalist, Successful Public Relations In a Week explains what you need to know to execute a successful public relations strategy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points of PR. At the end there are questions to ensure you have taken it a...

Brian Salter has worked as a public relations expert and journalist on four continents. He has written several successful and well-respected books on the subject.

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Format:PaperbackDimensions:7.8 × 5.1 × 0.42 inPublished:February 13, 2013Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1444159550

ISBN - 13:9781444159554

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Table of Contents

Sunday: Who needs PR / Monday: External audiences / Tuesday: Dealing with the media / Wednesday: Social media / Thursday: Practical pointers for powerful press releases / Friday: Marketing communications / Saturday: Internal PR