Successful Public Relations In a Week: A Teach Yourself Guide

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Successful Public Relations In a Week: A Teach Yourself Guide

by Brian Salter

McGraw-Hill Education | February 13, 2013 | Trade Paperback

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Written by a leading expert on public relations as both a practitioner and a journalist, Successful Public Relations In a Week explains what you need to know to execute a successful public relations strategy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points of PR. At the end there are questions to ensure you have taken it all in.

Format: Trade Paperback

Dimensions: 7.8 × 5.1 × 0.42 in

Published: February 13, 2013

Publisher: McGraw-Hill Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1444159550

ISBN - 13: 9781444159554

Found in: Public Relations

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– More About This Product –

Successful Public Relations In a Week: A Teach Yourself Guide

Successful Public Relations In a Week: A Teach Yourself Guide

by Brian Salter

Format: Trade Paperback

Dimensions: 7.8 × 5.1 × 0.42 in

Published: February 13, 2013

Publisher: McGraw-Hill Education

Language: English

The following ISBNs are associated with this title:

ISBN - 10: 1444159550

ISBN - 13: 9781444159554

Table of Contents

Sunday: Who needs PR / Monday: External audiences / Tuesday: Dealing with the media / Wednesday: Social media / Thursday: Practical pointers for powerful press releases / Friday: Marketing communications / Saturday: Internal PR

From the Publisher

Written by a leading expert on public relations as both a practitioner and a journalist, Successful Public Relations In a Week explains what you need to know to execute a successful public relations strategy. The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points of PR. At the end there are questions to ensure you have taken it all in.

About the Author

Brian Salter has worked as a public relations expert and journalist on four continents. He has written several successful and well-respected books on the subject.