Successful Surveys by George GraySuccessful Surveys by George Gray

Successful Surveys

byGeorge Gray, Neil Guppy

Paperback | January 10, 2007

Pricing and Purchase Info

$106.12 online 
$113.95 list price save 6%
Earn 531 plum® points

Prices and offers may vary in store


Ships within 1-2 weeks

Ships free on orders over $25

Not available in stores


Successful Surveys Research Methods and Practice, Fourth Edition, takes readers through the survey process with an emphasis on implementing and doing research rather than discussing the issues involved in the survey process.
Title:Successful SurveysFormat:PaperbackDimensions:240 pages, 9.1 × 7.3 × 0.7 inPublished:January 10, 2007Publisher:Nelson College IndigenousLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0176102949

ISBN - 13:9780176102944

Look for similar items by category:


Table of Contents

Chapter 1: Introduction to Survey ResearchChapter 2: The Purpose of SurveysChapter 3: Ethical IssuesChapter 4: Developing the Research QuestionChapter 5: Designing the ResearchChapter 6: MeasurementChapter 7: The Methodology Underlying SurveysChapter 8: Designing QuestionsChapter 9: Organizing and Formatting the QuestionnaireChapter 10: What Type of Survey?Chapter 11: Sampling from PopulationsChapter 12: Sampling: Methods of SelectionChapter 13: Processing and Reporting the Data