Sun Tzu and the Art of Business: Six Strategic Principles for Managers

Paperback | November 24, 2011

byMark R. McNeilly

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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here aretwo books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attackcompetitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents apractical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of managementfads and achieve lasting competitive advantage.

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More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business. Here aretwo books in one: McNeilly's synthesis of S...

Mark McNeilly is a marketing executive with thirty years of experience at IBM and Lenovo. He has spoken about his views on strategy to businesspeople around the world as well as on the BBC, C-SPAN, CNBC, and the History Channel.

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Format:PaperbackDimensions:288 pages, 0.12 × 0.12 × 0.12 inPublished:November 24, 2011Publisher:Oxford University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0199782911

ISBN - 13:9780199782918

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Table of Contents

Introduction1. Win All Without Fighting: Capturing Your Market Without Destroying It2. Avoid Strength, Attack Weakness: Striking Where They Least Expect It3. Deception and Foreknowledge: Maximizing the Power of Market Information4. Speed and Preparation: Moving Swiftly To Overcome Your Competitors5. Shape Your Opponent: Employing Strategy To Master the Competition6. Character-Based Leadership: Providing Effective Leadership in Turbulent Times7. Putting The Art of Business into Practice