Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12…

Paperback | November 10, 2003

byGerald Michaelson, Steven Michaelson

not yet rated|write a review

Battle-tested strategies for marketing your product or service to victory!

Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker's classic battle strategies specifically for today's marketing professionals by boiling down the classic The Art of War into "The Principles of the Marketing War," such as:

  • Organization of Intelligence: Know your market as well as you know yourself
  • Economy of Force: Assess accurately where you employ your resources
  • Simplicity: Even the simplest plans are difficult to execute

    Each principle is followed by strategic and tactical applications of the principle as adapted by the most successful armies of the world throughout history. The book features real-life applications of Sun Tzu's theories drawn from some of the business world's most successful marketing campaigns.

Pricing and Purchase Info

$23.95

In stock online
Ships free on orders over $25

From the Publisher

Battle-tested strategies for marketing your product or service to victory!Millions of business warriors have been inspired by lessons from one of the world's greatest strategists, Sun Tzu. In Sun Tzu Strategies for Winning the Marketing War, the bestselling author and Sun Tzu expert Gerald Michaelson interprets the influential thinker'...

From the Jacket

Winning marketing principles from the greatest strategist of all timeWhat can an ancient Chinese military genius teach modern businesspeople about winning the marketing war? Everything! In Sun Tzu Strategies for Marketing, the bestselling author of Sun Tzu: The Art of War for Managers interprets the crafty General's classic battle stra...

Gerald A. Michaelson, former national vice president of the sales and marketing division of the American Marketing Association, he presents his seminars on Sun Tzu to business audiences around the world.

other books by Gerald Michaelson

Sun Tzu - The Art of War for Managers: 50 Strategic Rules Updated for Today's Business
Sun Tzu - The Art of War for Managers: 50 Strategic Rul...

Paperback|May 18 2010

$13.00 online$15.99list price(save 18%)
Sun Tzu - The Art of War for Managers: 50 Strategic Rules Updated for Today's Business
Sun Tzu - The Art of War for Managers: 50 Strategic Rul...

Kobo ebook|Apr 1 2010

$13.09 online$16.99list price(save 22%)
Sun Tzu: The Art of War for Managers; 50 Strategic Rules: The Art of War for Managers; 50 Strategic…
Sun Tzu: The Art of War for Managers; 50 Strategic Rule...

Kobo ebook|Jan 1 2001

$12.39 online$15.99list price(save 22%)
see all books by Gerald Michaelson
Format:PaperbackDimensions:200 pages, 8.9 × 6 × 0.6 inPublished:November 10, 2003Publisher:McGraw-Hill EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071427317

ISBN - 13:9780071427319

Look for similar items by category:

Customer Reviews of Sun Tzu Strategies for Marketing: 12 Essential Principles for Winning the War for Customers: 12 Essential Principles for Winning the War for Customers

Reviews