Sunset In The Land Of The Rising Sun: Why Japanese Multinational Corporations Will Struggle in the…

Hardcover | May 7, 2010

byJ. Black, A. Morrison

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Even casual observers will be familiar with the Cherry Blossom or Sakura trees of Japan. When in full bloom the sight is spectacular.  This amazing visual is preceded by several weeks of behind the scenes development as the buds grow.  Sadly, from the time of full bloom until the blossoms have scattered only takes a week or less.  In the longer cycle of nations and business, the authors unfortunately see a similar transitory pattern for Japanese multinational corporations (MNCs).  Japanese companies seemed to be in full bloom in the mid-90s but now show serious signs of losing their standing in the landscape of global players.  The authors explain how and why this is happening, but perhaps more importantly, examine what can be done to improve the situation in the future.  

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Even casual observers will be familiar with the Cherry Blossom or Sakura trees of Japan. When in full bloom the sight is spectacular.  This amazing visual is preceded by several weeks of behind the scenes development as the buds grow.  Sadly, from the time of full bloom until the blossoms have scattered only takes a week or less.  In t...

DR ALLEN J. MORRISON is a Professor at INSEAD. His research and teaching interests center on multinational strategy and global leadership. He has authored or co-authored over 60 articles and case studies, and seven books. His research has won awards from the Academy of Management, the Academy of International Business, the Administrat...

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Format:HardcoverDimensions:256 pages, 9.25 × 6.1 × 0.03 inPublished:May 7, 2010Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230252222

ISBN - 13:9780230252226

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Table of Contents

Where Have All The Flowers Gone?
Follow the Yellow Brick Road, Part 1
Follow the Yellow Brick Road, Part 2
A Brave New World
Curve Ball
Barbarians at the Gate
Water, Water Everywhere, But Not a Drop to Drink
A Tale of Two Cities
The Incredible Shrinking Japan
The Road Ahead
A Cautionary Tale