Surfing the Global Tide: Automotive Giants and How to Survive Them by M. Wynn-williamsSurfing the Global Tide: Automotive Giants and How to Survive Them by M. Wynn-williams

Surfing the Global Tide: Automotive Giants and How to Survive Them

byM. Wynn-williams

Hardcover | April 22, 2009

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Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies the fundamental economies of scale and firm organizational structure.
MICHAEL S WYNN-WILLIAMS is currently the Senior Analyst (Japan and South Korea) for Global Insight Ltd and has extensive experience of the automobile industry in both a professional and academic capacity. He holds a PhD in automotive economics from Cardiff Business School, UK and an MBA from Heriot-Watt University.
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Title:Surfing the Global Tide: Automotive Giants and How to Survive ThemFormat:HardcoverDimensions:270 pages, 9.25 × 6.1 × 0 inPublished:April 22, 2009Publisher:Palgrave Macmillan UKLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230579248

ISBN - 13:9780230579248

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Table of Contents

Raising the Leviathan
Fundamentals of Scale
Economies of Size
Production Costs
Survivor Analysis
Economies of Scale in the Automobile Industry
Survivor Analysis in the Automobile Industry
From Plant Size to Economies of Scale
Conclusion
Structuring the Firm
Company Structure
Unitary and Multidivisional Governance Structures
Constructing the Automobile Industry Paradigm
Paradigm Revolutions
Constructing the Automobile Industry Paradigm
Vertical Integration of the Automobile Paradigm
Resultant Size and Shape
Conclusion
Approximating to the Automobile Industry Paradigm
Introduction
Sub-scale Production
Internal Approximations to the Automobile Paradigm
External Approximations to the Automobile Paradigm
Opportunities Raised by Globalization
Reassessing the Full-function Structure
Conclusion
Opening the Door to China
The Rise and Fall of British Leyland/Rover Group
MG Rover: Autonomy and Sustainability
MG Rover Assets: Reconstructing the International Vertical Joint Venture
Conclusion
The Paradigm in the Automobile Industry of the Future
Current State of the Industry
Reaching Beyond the Automobile Industry Paradigm
Paradigmatic Views of Other Industries
Closing Remarks
References