Sustainable Disruptive Innovation by Inder Sidhu

Sustainable Disruptive Innovation

byInder Sidhu

Kobo ebook | September 13, 2010

Pricing and Purchase Info

$4.79 online 
$5.32 list price save 9%

Prices and offers may vary in store

Available for download

Not available in stores


This is the eBook version of the printed book.

This Element is an excerpt from Doing Both: How Cisco Captures Today’s Profit and Drives Tomorrow’s Growth (9780137083640) by Inder Sidhu. Available in print and digital formats.


How to focus your innovation where it offers the greatest promise for sustainable competitive advantage.


When people think of innovation, they tend to envision life-saving medical devices or advanced solar-powered energy panels. Laundry detergent doesn’t typically leap to mind. But it does to the men and women of Procter & Gamble (P&G). Their new liquid laundry detergents may never win FDA approval or push the envelope of photovoltaic materials, but they are transforming the way Americans wash their clothes. The secret is….

Title:Sustainable Disruptive InnovationFormat:Kobo ebookPublished:September 13, 2010Publisher:Pearson EducationLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0132609827

ISBN - 13:9780132609821