Sustainable Success With Stakeholders: The Untapped Potential

Hardcover | August 15, 2009

bySybille Sachs, Edwin Rühli, Isabelle Kern

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This book shows managers how they can identify their stakeholders and cooperate with them in a mutually successful and satisfying way. It includes numerous examples from the case studies and from international firms, illustrating the stepping stones to a comprehensive stakeholder management.

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This book shows managers how they can identify their stakeholders and cooperate with them in a mutually successful and satisfying way. It includes numerous examples from the case studies and from international firms, illustrating the stepping stones to a comprehensive stakeholder management.

SYBILLE SACHS is Professor at the University of Zurich, Switzerland and Head of the Centre for Strategic Management: Stakeholder View at HWZ. She heads the research projects Good Practices of Stakeholder View and ICT-Supported Stakeholder Management as an Entrepreneurial Success Factor which are supported by different national and int...

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Format:HardcoverDimensions:144 pages, 8.57 × 5.72 × 0.71 inPublished:August 15, 2009Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230229174

ISBN - 13:9780230229174

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Table of Contents

INTRODUCTION * WHY PUT ALL YOUR EGGS IN ONLY ONE BASKET? *  An Appeal for a Comprehensive View of Management * The Early Birds in Stakeholder Thinking * The Era of Shareholder Value Fanatics * Stakeholder Management - a New Horizon * Triggers for a Stakeholder Orientation * After the Wake-up Call Nothing is as it Was * Business Partners Rock the Boat * Stakeholder Traditionalists * WHO ARE MY FELLOW STAKEHOLDERS? * Shareholders are Everything * The Grand Design Model * Basics of Stakeholderism * Stakeholder Management at Stake * Stakeholders Mapping * A Ladder to Stakeholder Potential * Stakeholders - Your Co-strategists * Enhancing Benefit or Reducing Risk Potentials * The Magic Triangle *
Impact on Strategy * Let's Talk About it * Shareholder Dice Game * SHAREHOLDERS ARE ALSO STAKEHOLDERS * Can I Have Your Watch? *  How to Regulate the Conflict Between Shareholder and Management - a Rocky Relation * The Pay Back * Investing in the Future *
Shareholder Engagement * Pension Funds as Global Investors * Trend to Collaboration *
GETTING TO KNOW YOUR CUSTOMERS * No Two Alike * Treating Them Right * Customer Impact * Learning Lessons * Listening to the Right Customers * In Search of Lead Users *
EMPLOYEES AS KNOWLEDGE PARTNERS *  The Who is Who of Employees * The Appeal of Your Company * Employees at Risk * Zero Size * Using the Knowledge of Employees * Kinds of Knowledge * Refining Knowledge * Other Important Core Stakeholders * THE STRATECIG CORE OF YOUR STAKEHOLDERS * Strategic Success Explained * Race for Resources *  
Intangible Resources  * Stakeholder Contribution * Stakeholders as Sources of Resources * Trading Core Competences? * The 'Licence to Innovate' * THE SPIDER IN THE WEB * Networking *
Agents Provocateurs * Positioning * Multi-functionality * The 'Licence to Compete' * THE DEMANDS OF SOCIETY * The 'Licence to Operate' * Societal Expectations * Laws or Soft Laws, That is the Question * The Corporation as Global Institution * Interest Groups * Stakeholder Democracy * TRANSPARENCY AND SUSTAINABILITY * Sustainability  * General Principles of Corporations * Matching Goals and Principles * Triple Bottom Line * Measure it All * Social Performance Pays Off * Value Transparency *  HAVE YOUR CAKE AND EAT IT * The Upside Down Pyramid * We are the Owners * How Responsibility Translate Into Hard Currency  *TAKE AWAYS  * APPENDIX I: RESEARCH PROJECT "GOOD PRACTICES OF STAKEHOLDER VIEW"  * A) Goals of the Project * B) Methodology * APPENDIX II: INFORMATION ON CASE STUDY FIRMS * A) Corporations in the Area of Financial Services * B) Corporations from the Area of Telecommunication * C) Corporations from the Area of Pharmaceuticals  * ACKNOWLEDGEMENTS  * REFERENCES
INTRODUCTION * WHY PUT ALL YOUR EGGS IN ONLY ONE BASKET? *  An Appeal for a Comprehensive View of Management * The Early Birds in Stakeholder Thinking * The Era of Shareholder Value Fanatics * Stakeholder Management - a New Horizon * Triggers for a Stakeholder Orientation * After the Wake-up Call Nothing is as it Was * Business Partners Rock the Boat * Stakeholder Traditionalists * WHO ARE MY FELLOW STAKEHOLDERS? * Shareholders are Everything * The Grand Design Model * Basics of Stakeholderism * Stakeholder Management at Stake * Stakeholders Mapping * A Ladder to Stakeholder Potential * Stakeholders - Your Co-strategists * Enhancing Benefit or Reducing Risk Potentials * The Magic Triangle *
Impact on Strategy * Let's Talk About it * Shareholder Dice Game * SHAREHOLDERS ARE ALSO STAKEHOLDERS * Can I Have Your Watch? *  How to Regulate the Conflict Between Shareholder and Management - a Rocky Relation * The Pay Back * Investing in the Future *
Shareholder Engagement * Pension Funds as Global Investors * Trend to Collaboration *
GETTING TO KNOW YOUR CUSTOMERS * No Two Alike * Treating Them Right * Customer Impact * Learning Lessons * Listening to the Right Customers * In Search of Lead Users *
EMPLOYEES AS KNOWLEDGE PARTNERS *  The Who is Who of Employees * The Appeal of Your Company * Employees at Risk * Zero Size * Using the Knowledge of Employees * Kinds of Knowledge * Refining Knowledge * Other Important Core Stakeholders * THE STRATECIG CORE OF YOUR STAKEHOLDERS * Strategic Success Explained * Race for Resources *  
Intangible Resources  * Stakeholder Contribution * Stakeholders as Sources of Resources * Trading Core Competences? * The 'Licence to Innovate' * THE SPIDER IN THE WEB * Networking *
Agents Provocateurs * Positioning * Multi-functionality * The 'Licence to Compete' * THE DEMANDS OF SOCIETY * The 'Licence to Operate' * Societal Expectations * Laws or Soft Laws, That is the Question * The Corporation as Global Institution * Interest Groups * Stakeholder Democracy * TRANSPARENCY AND SUSTAINABILITY * Sustainability  * General Principles of Corporations * Matching Goals and Principles * Triple Bottom Line * Measure it All * Social Performance Pays Off * Value Transparency *  HAVE YOUR CAKE AND EAT IT * The Upside Down Pyramid * We are the Owners * How Responsibility Translate Into Hard Currency  *TAKE AWAYS  * APPENDIX I: RESEARCH PROJECT "GOOD PRACTICES OF STAKEHOLDER VIEW"  * A) Goals of the Project * B) Methodology * APPENDIX II: INFORMATION ON CASE STUDY FIRMS * A) Corporations in the Area of Financial Services * B) Corporations from the Area of Telecommunication * C) Corporations from the Area of Pharmaceuticals  * ACKNOWLEDGEMENTS  * REFERENCES