Sustained Innovation Management: Assimilating Radical and Incremental Innovation Management

Hardcover | January 15, 2007

byGaston Trauffler

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Successful management of radical innovation is a key to growth. Managing radical innovation involves decisions for risky projects and unknown markets with a high growth potential. This research work identifies nearly 40 best practice cases illustrating processes, methods and organizational structures that enhance successful management with radical innovations. The practice cases selected from over 90 interviews with global technology-driven companies are framed in an overall strategic management concept that helps you to navigate through some the most difficult phases in a radical innovation project.

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Successful management of radical innovation is a key to growth. Managing radical innovation involves decisions for risky projects and unknown markets with a high growth potential. This research work identifies nearly 40 best practice cases illustrating processes, methods and organizational structures that enhance successful management ...

GASTON TRAUFFLER's research activities are directed towards the management of technology-based enterprises, in particular strategic planning of discontinuous technologies and radical innovations. He worked as a researcher at the Swiss Federal Institute of Technology (ETH) and as an innovation management consultant. Dr. Trauffler holds...
Format:HardcoverDimensions:256 pages, 8.79 × 5.7 × 0.8 inPublished:January 15, 2007Publisher:Palgrave MacmillanLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0230001971

ISBN - 13:9780230001978

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Table of Contents

Introduction * State of the Art in Management Theory * Managing Radical Innovation: Corporate Case Studies * Sustained Innovation Management * Management Principles * Outlook * Management Summary