Taken For A Ride: How Daimler-benz Drove Off With Chrysler by Bill  VlasicTaken For A Ride: How Daimler-benz Drove Off With Chrysler by Bill  Vlasic

Taken For A Ride: How Daimler-benz Drove Off With Chrysler

byBill Vlasic

Paperback | June 19, 2001

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Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath.

Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining ...
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Title:Taken For A Ride: How Daimler-benz Drove Off With ChryslerFormat:PaperbackDimensions:432 pages, 8 × 5.31 × 0.98 inPublished:June 19, 2001Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0060934484

ISBN - 13:9780060934484

Reviews

Editorial Reviews

"A book in the manner of Barbarians at the Gate -- a spellbinding tale, juicy gossip and all, of how business is really done among the world's top companies...full of fresh facts and insights on one of the most heavily covered business stories of the 1990's...it is as fun to read as it is informative." (The New York Times Book Review)