Tangled Web They Weave: Truth, Falsity, & Advertisers

Paperback | January 15, 1996

byIvan L. Preston, Avan L. Preston

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Written for the ordinary consumer as well as for advertisers and trade regulators, this book aims to demonstrate how advertising can better serve its audience. Ivan Preston takes us down the slippery slope, from the high ground of honest product information to the unscrupulous bottom-of-the-barrel claims that are wholly false. Along the way he documents the subtle misrepresentations, half and lesser truths, and exploitations of our gullibility that abound in contemporary advertising.

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From Our Editors

'A powerful analysis of what's wrong with advertising, how regulation sanctions deception, and what reforms are necessary. Advocates, educators, and regulators will find the book both provocative and useful.'--Stephen Brobeck, Executive Director, Comsumer Federation of America

From the Publisher

Written for the ordinary consumer as well as for advertisers and trade regulators, this book aims to demonstrate how advertising can better serve its audience. Ivan Preston takes us down the slippery slope, from the high ground of honest product information to the unscrupulous bottom-of-the-barrel claims that are wholly false. Along th...

Ivan L. Preston is the Journal Communications–Heyse Professor of Journalism and Mass Communications at the University of Wisconsin–Madison.  He has been honored three times by the American Academy of Advertising, including serving as its president.  An expert witness and author of numerous articles on advertising law, he is the author ...
Format:PaperbackDimensions:236 pages, 9 × 6 × 0.6 inPublished:January 15, 1996Publisher:University of Wisconsin Press

The following ISBNs are associated with this title:

ISBN - 10:0299141942

ISBN - 13:9780299141943

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From Our Editors

'A powerful analysis of what's wrong with advertising, how regulation sanctions deception, and what reforms are necessary. Advocates, educators, and regulators will find the book both provocative and useful.'--Stephen Brobeck, Executive Director, Comsumer Federation of America

Editorial Reviews

“Preston discusses the tools of the advertising trade and what the law will and will not allow, citing several memorable cases, involving Sears, Volvo, and Heileman Brewing and its PowerMaster malt liquor, among others. . . . So what’s a little, or maybe more than a little, deception, or image-building, in love and competition?  Everybody, or almost everybody, does it.  And consumers don’t really believe all they see and hear, anyway.  Preston begs to differ, and he does so strongly and effectively.”—Chuck Hutchcraft, Chicago Tribune