Target Marketing: It's a Jungle Out There by Henry Runus

Target Marketing: It's a Jungle Out There

byHenry Runus

Kobo ebook | March 14, 2013

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Products and services have to find customers in a fiercely competitive market. Large corporations have large advertising budgets and big marketing teams but small businesses may only have a small budget and they have to be a bit more imaginative. It's not just a matter of cost however, but of results and the recent trend for gorilla marketing is proving successful in many cases. Conventional TV campaigns, billboards and press advertisements are all expensive and the public is used to them and may have become desensitized to them. Niche marketing or aiming at a target audience is the modern way of doing things, aided by technology. The younger generation is particularly receptive to different sorts of promotions. Gorilla marketing, sometimes referred to as buzz marketing or stealth marketing, has also been taken up by bigger organizations.
Title:Target Marketing: It's a Jungle Out ThereFormat:Kobo ebookPublished:March 14, 2013Publisher:Lulu.comLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:1300046201

ISBN - 13:9781300046202

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