Tasting The Good Life: Wine Tourism In The Napa Valley by George GmelchTasting The Good Life: Wine Tourism In The Napa Valley by George Gmelch

Tasting The Good Life: Wine Tourism In The Napa Valley

byGeorge Gmelch, Sharon Bohn Gmelch

Paperback | June 16, 2011

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about

Five million visitors a year travel to California's Napa Valley to experience the good life: to taste fine wines, eat fine food, and immerse themselves in other sophisticated pleasures while surrounded by bucolic beauty. Tourism is the world's largest employer, and tourists today want to experience the world through all five senses. Tasting the Good Life tells the story of Napa tourism through the words of the tourists who visit and the men and women who provide the products and services they rely on. The stories of 17 people-from winemaker to vineyard manager, from celebrity chef to wait staff, from hot air balloonist to masseuse-provide extraordinary insight into this new form of tourism and its impact on an iconic American place.

George Gmelch is Professor of Anthropology at the University of San Francisco and Union College. He is author of 11 books and numerous articles, many of which have appeared in the New York Times, Washington Post, Psychology Today, Society, and Natural History.Sharon Bohn Gmelch is Professor of Anthropology at the University of San Fran...
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Title:Tasting The Good Life: Wine Tourism In The Napa ValleyFormat:PaperbackDimensions:288 pages, 9 × 6 × 0.64 inPublished:June 16, 2011Publisher:Indiana University PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:025322327X

ISBN - 13:9780253223272

Reviews

Table of Contents

Introduction: Tasting the Good Life
1. The Napa Valley--a Brief History
2. The Tourism of Taste
3. Consuming Place: Napa's Culinary Terroir
4. From Vine to Wine
Vineyard Foreman: Juan Martinez
Vineyard Manager: Jim Lincoln
Winemaker: Pam Starr
5. Touring and Tasting
Wine Educator: Ellen Flora
Tasting Room Consultant: Craig Root
Tasting Room Server: Jim McCullough
Salonnier: Shawn LaRue
Wine Tour Guide: Don Partier
6. Food and Fine Dining
The French Laundry: Thomas Keller
The Front of the House: Salvador Aguilara and Josefina Gonzales
Napa Valley Cooking School: Barbara Alexander
From Back to Front of the House: Edgar Bonilla
7. Napa's Other Pleasures
Wine Train: Melodie Hilton
Massage: Claude Smith
Hot Air Ballooning: Joyce Bowen
Bike Tours: Brad Dropping
Art Gallery: Paul Thoren
8. Tourism, Quality of Life, and the Future of Napa
Acknowledgments
Notes
Glossary
Bibliography
Index

Editorial Reviews

Tasting the Good Life is an interesting and readable consideration of what tourists are doing to us-and what we think of ourselves. October 6, 2011