Tatalog

Paperback | July 1, 2014

byHarish Bhat

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TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights.From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and Tata Finance, which survived several tribulations, TATAlog, written by a Tata insider, reveals the DNA of every TATA enterprise-a combination of being pioneering, purposive, principled and 'not perfect'.

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TATAlog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights.From Tata Indica, the first completely Indian car; to the jewellery brand Tanishq; and T...

Format:PaperbackDimensions:218 pages, 8.5 × 5.5 × 0.5 inPublished:July 1, 2014Publisher:Repro Knowledgcast LtdLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0143431501

ISBN - 13:9780143431503

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