Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance by Ute HillmerTechnology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance by Ute Hillmer

Technology Acceptance in Mechatronics: The Influence of Identity on Technology Acceptance

byUte Hillmer

Paperback | September 24, 2009

Pricing and Purchase Info

$126.67 online 
$141.95 list price save 10%
Earn 633 plum® points

Prices and offers may vary in store

Quantity:

In stock online

Ships free on orders over $25

Not available in stores

about

2. Introduction 2.1 The nature of the problem Organizational investments in computer aided information and communication technologies have expanded dramatically in most industries of the western business world over the last 50 years. The most central reasons for these investments in technological change are improved productivity; enhanced efficiency or quality; reduction of problems, mistakes, or danger; enlarged span of information, knowledge or control; and enhanced communication or prestige (Crespi et al. 2006; German Statistisches Bundesamt 2007). However, simply purchasing technology is not enough. In order to obtain an anticipated effect, technology must be used "appropriately" (Agarwal and Prasad 1997, p.15). Such appropriate use is called 'technology adoption' throughout the study. It is contrasted with 'technology acceptance behaviours' used to express the variety of behaviour from endorsing a new technology eagerly through fast or slow conformity with organisational decisions to hidden or open rejection. This breath of behaviour is often inter-situational and even inter-personal. It has the effect that many technology products do not fail in convincing management during the sales process; they are thwarted during test installations or in the rollout phase.
Dr. Ute Hillmer is senior consultant and owner of Better Reality Marketing. She consults, coaches and teaches in international technology marketing and innovation management.
Loading
Title:Technology Acceptance in Mechatronics: The Influence of Identity on Technology AcceptanceFormat:PaperbackDimensions:277 pagesPublished:September 24, 2009Publisher:Gabler VerlagLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:3834919519

ISBN - 13:9783834919519

Look for similar items by category:

Reviews

Table of Contents

Foundation.- Abstract.- Existing Theories Considering Technology Adoption.- Methodology.- Methodology.- Literature Review As Frame Analysis.- Individual Perspective.- Societal Perspective.- Organisational Perspective.- A Merged Perspective.- Findings.- Emerging Data and Data Analysis.- Discussion and Implications.- Conclusions.