Technology Entrepreneurship: Creating, Capturing, and Protecting Value by Thomas N. DueningTechnology Entrepreneurship: Creating, Capturing, and Protecting Value by Thomas N. Duening

Technology Entrepreneurship: Creating, Capturing, and Protecting Value

byThomas N. Duening, Thomas N. Duening, Robert A. Hisrich...

Other | October 21, 2009

Pricing and Purchase Info

$87.19 online 
$109.00 list price save 20%
Earn 436 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Not available in stores


Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students.

  • Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture
  • In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups
  • Extensive discussion of technology management and continuous innovation as a competitive advantage
  • Addresses the issue of leading, managing, motivating, and compensating technical workers
  • More time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists
Michael A. Lechter, Esq., is Counsel to the international law firm of Squire, Sanders & Dempsey L.L.P., and Adjunct Professor in the Entrepreneurship Program in the Ira A. Fulton School of Engineering at Arizona State University. He is the bestselling author ofOPM, Other People's Money, How to Attract Other People's Money For Your Inve...
Title:Technology Entrepreneurship: Creating, Capturing, and Protecting ValueFormat:OtherDimensions:590 pages, 1 × 1 × 1 inPublished:October 21, 2009Publisher:Elsevier ScienceLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0080922880

ISBN - 13:9780080922881


Table of Contents

Part I: Business & Economics: A Crash Course
1. Fundamentals of Business
2. Fundamentals of Economics
3. Technology Entrepreneurship in the Global Economy
Part II: Legal Structure & Capital
4. Legal Structure and Equity Distribution
5. Raising Capital & Deal Structuring
6. Exit Strategies & Return on Investment
Part III: Intellectual Property and Contracts
7. Intellectual Property Management & Protection
8. Contracts
9. Negotiating Contracts
Part IV: Technology Venture Strategy and Operations
10. Launching Technology Ventures
11. Going to Market and Distribution Strategies
12. Financial Management & Control
13. Venture Management & Leadership
Part V: Managing Risk & Career Development
14. Venture Risk Management
15. Managing Your Entrepreneurial Career