Technology Entrepreneurship: Creating, Capturing, and Protecting Value

Other | October 21, 2009

byThomas N. Duening, Thomas N. Duening, Robert A. Hisrich...

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Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package, including instructor manual and lecture notes, makes it easy to get the course up and running.

* Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture
* In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups
* Extensive discussion of technology management and continuous innovation as a competitive advantage
* Addresses the issue of leading, managing, motivating, and compensating technical workers
* More time on the fundamentals of marketing and selling, as these are elements of entrepreneurshipcommonly most neglected by engineers and scientists

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From the Publisher

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements packag...

Michael A. Lechter, Esq., is Counsel to the international law firm of Squire, Sanders & Dempsey L.L.P., and Adjunct Professor in the Entrepreneurship Program in the Ira A. Fulton School of Engineering at Arizona State University. He is the bestselling author ofOPM, Other People's Money, How to Attract Other People's Money For Your Inve...

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Format:OtherDimensions:590 pages, 1 × 1 × 1 inPublished:October 21, 2009Publisher:Elsevier ScienceLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0080922880

ISBN - 13:9780080922881

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Table of Contents

Part I: Business & Economics: A Crash Course
1. Fundamentals of Business
2. Fundamentals of Economics
3. Technology Entrepreneurship in the Global Economy
Part II: Legal Structure & Capital
4. Legal Structure and Equity Distribution
5. Raising Capital & Deal Structuring
6. Exit Strategies & Return on Investment
Part III: Intellectual Property and Contracts
7. Intellectual Property Management & Protection
8. Contracts
9. Negotiating Contracts
Part IV: Technology Venture Strategy and Operations
10. Launching Technology Ventures
11. Going to Market and Distribution Strategies
12. Financial Management & Control
13. Venture Management & Leadership
Part V: Managing Risk & Career Development
14. Venture Risk Management
15. Managing Your Entrepreneurial Career