Technology Entrepreneurship: Taking Innovation To The Marketplace by Thomas N. DueningTechnology Entrepreneurship: Taking Innovation To The Marketplace by Thomas N. Duening

Technology Entrepreneurship: Taking Innovation To The Marketplace

byThomas N. Duening, Robert A. Hisrich, Michael A. Lechter

Paperback | August 22, 2014

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about

The focus of this book is on technology ventures how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It's a working guide for engineers and scientists who want to actually be entrepreneurs.



  • An intense focus on product design and development, with customers and markets in mind
  • Extensive discussion of intellectual property development, management, and protection
  • Potent insights into marketing and selling technology products to the global marketplace
  • Techniques for forecasting financials, raising funds, and establishing venture valuation
  • Best practices in venture leadership and managing growth
  • Overview of various exit strategies and how to prepare the venture for exit

About The Author

Thomas Duening previously was the director of entrepreneurial programs for the Ira A. Fulton Schools of Engineering at Arizona State University. He obtained his undergraduate degree from the University of Wisconsin-Stevens Point and then attended the University of Minnesota, where he received his master's degree in philosophy of scienc...
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Details & Specs

Title:Technology Entrepreneurship: Taking Innovation To The MarketplaceFormat:PaperbackDimensions:394 pages, 8.75 × 6.35 × 0.68 inPublished:August 22, 2014Publisher:Academic PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:012420175X

ISBN - 13:9780124201750

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Table of Contents

Technology Entrepreneurship Today: Trends, Opportunities, Challenges; Five Pillars of Technology Entrepreneurship; Technology Venture Idea Generation; Markets and Product/Service Development; Protecting Your Intellectual Property; Legal Structure and Equity Distribution; Developing and Implementing the Technology Business Plan; Capital and Capital Sources; Launching the Venture; Marketing and Selling Your Products; Contracts; Venture Management and Leadership; Valuing & Exiting Your Venture