Technology Ventures: From Idea to Enterprise

Hardcover | January 21, 2014

byThomas Byers, Richard Dorf, Andrew Nelson

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For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology and the life sciences, ensures wide-ranging appeal to anyone with an interest in high-potential ventures.

Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment.

The extensive features in this edition include:

  • Expanded coverage of customer engagement, the customer development process and the latest insights on business model design.

  • Special attention to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech.

  • Enhanced organisation of key topics, including intellectual property, the new venture organisation, and marketing and sales.

  • Extensive web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.
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    From the Publisher

    For business, engineering, and science students and professionals who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear...

    Format:HardcoverDimensions:9.4 × 7.5 × 1.5 inPublished:January 21, 2014Publisher:McGraw-Hill EducationLanguage:English

    The following ISBNs are associated with this title:

    ISBN - 10:0073523429

    ISBN - 13:9780073523422

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    Extra Content

    Table of Contents

    Part I - Venture Opportunity and Strategy

    1) The Role and Promise of Entrepreneurship

    2) Opportunities

    3) Vision and the Business Model

    4) Competitive Strategy

    5) Innovation Strategies

    Part II - Concept Development and Venture Formation

    6) The Business Story and Plan

    7) Risk and Return

    8) Creativity and Product/Service Developement

    9) Marketing and Sales

    10) Types of Ventures

    Part III - Organizations, Operations, and Intellectual Property

    11) Intellectual Property

    12) The New Enterprise Organization

    13) Acquiring and Organizing Resources

    14) Management of Operations

    15) Acquisitions and Global Expansion

    Part IV - Financing and Leading the Enterprise

    16) Profit and Harvest

    17) The Financial Plan

    18) Sources of Capital

    19) Deal Presentations and Negotiations

    20) Leading Ventures to Success