Telecom Service Rollouts

Paperback | June 10, 2002

byNagar

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Learn the core business practices and strategies that can lead service providers to a sustainable business model

POSTMORTEM ON THE PLAGUE YEAR
* How telecom lost "$816 billion in 2001--and ways to recognize errors in the making
* Roadmap of the potholes and pratfalls that tripped up Big Business
* Winners and losers compare notes on what they did, what happened, and why
* PLUS reinvention strategies for a shaken industry

WHAT IT TAKES TO WIN

In the midst of the rollout debacle, "some companies made money. If you want your rollout to be profitable, you must understand what the winners did right--and what losing carriers and service providers did wrong. That's exactly what telecom consultant Rajoo Nagar gives you in this power-packed guide, based on her own experiences in the maelstrom, plus in-depth investigations and interviews with industry leaders and analysts.

Look inside--
* Read industry leaders on the basics behind profitable rollouts
* Discover winning go-to-market strategies
* Investigate partnerships--help or hindrance?
* Get capital management strategies for the entire funding cycle
* Put together all vital pieces of a successful plan, from business model to marketing, operations, and support positions
* Apply practical how-to's on competitive position-strengthening

Is your new service concept bulletproofed? Find out with this field guide to landmine-free launches.

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From the Publisher

Learn the core business practices and strategies that can lead service providers to a sustainable business modelPOSTMORTEM ON THE PLAGUE YEAR* How telecom lost "$816 billion in 2001--and ways to recognize errors in the making* Roadmap of the potholes and pratfalls that tripped up Big Business* Winners and losers compare notes on what t...

From the Jacket

Learn the core business practices and strategies that can lead service providers to a sustainable business modelPOSTMORTEM ON THE PLAGUE YEAR* How telecom lost $816 billion in 2001—and ways to recognize errors in the making* Roadmap of the potholes and pratfalls that tripped up Big Business* Winners and losers compare notes on what th...

Rajoo Nagar is President of PowerTel Consulting of Cupertino, California, which provides consulting and marketing services to emerging telecommunications companies. Prior to founding PTC, she served in senior marketing roles at TollBridge Technologies, Tut Systems, and PowerTel Global, which she co-founded. Ms. Nagar holds master’s deg...

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Format:PaperbackDimensions:8.9 × 6 × 0.8 inPublished:June 10, 2002Publisher:McGraw-Hill Professional PublishingLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0071391126

ISBN - 13:9780071391122

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Extra Content

Table of Contents

Preface

Acknowledgments

PART ONE: THE YEAR OF THE CRASH: A POSTMORTEM OF THE TELECOM CRISIS

Chapter 1: We Built It and Nobody Came

Chapter 2: From Bust Practices to Best Practices

PART TWO: BACK TO THE FUTURE: STRATEGIES FOR SURVIVAL

Chapter 3: Building a Defensible Business

Chapter 4: Profitable Market Entry Strategies

Chapter 5: Building an Effective Service Strategy

Chapter 6: Partnerships--Effectively Working the Value Chain

Chapter 7: Preparing to Launch Your Service

Chapter 8: Marketing Communications--Maximizing Your Marketing Dollars

PART THREE: THE NEXT GENERATION--NOT BEING LEFT WITH STRANDED CAPITAL

Chapter 9: What Truly New Services and When?

Chapter 10: Market Forecasts

Bibliography

Index