Telecommunications Strategy: Cases, Theory and Applications by Peter CurwenTelecommunications Strategy: Cases, Theory and Applications by Peter Curwen

Telecommunications Strategy: Cases, Theory and Applications

byPeter Curwen, Jason WhalleyEditorPeter Curwen

Hardcover | September 29, 2004

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The telecommunications industry is one of the most influential and significant global industries. As well as being fundamentally important to the health of the modern economy, it is going through a period of unprecedented change, facing a range of strategic challenges from globalization and cross-border alliances, to changing technologies and consumer demands. This innovative book provides a comprehensive analysis of the key players in the industry and uses their experiences to illustrate the strategic decisions and dilemmas that have led to both notable successes and infamous failures. Case studies from the US, UK and Europe are presented to illustrate key strategic concepts in the industry including:

  • managing ascent and decline
  • convergence and specialization
  • protecting core markets 
  • managing industrial transition.

Combining in-depth analysis with focused discussion of the strategic context, this key text will be of interest to students on specialist telecommunications and information management courses as well as MBA students interested in the strategic analysis of this evolving global industry.

Peter Curwenis Visiting Professor of Telecommunications, Strathclyde Business School. Formerly Professor of International Business at Sheffield Business School. He has authored over a dozen textbooks and monographs including Restructuring Telecommunications, and The Future of Mobile Telecommunications both published by Palgrave, as wel...
Title:Telecommunications Strategy: Cases, Theory and ApplicationsFormat:HardcoverDimensions:340 pages, 9.21 × 6.14 × 1 inPublished:September 29, 2004Publisher:RoutledgeLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0415342392

ISBN - 13:9780415342391


Table of Contents

1. Context: Overview of Telecommunications IndustryPart 1: Managing Ascent and Decline2. Strategic Aspects of Ascent and Decline 3. BT 4. AT&T 5. WorldcomPart 2: Convergence and Specialism6. Strategic Aspects of Convergence and Specialism 7. Vivendi Universal 8. AOL Time/Warner 9. VodafonePart 3: Protecting Core Markets10. Strategic Aspects of Protecting Core Markets 11. Telecom Italia 12. Deutche TelekomPart 4: (Mis)managing Industrial Transition13. Strategic Aspects of (Mis)managing Industrial Transition 14. Cable and Wireless 15. Marconi 16. Conclusions and Review