Television: What's On, Who's Watching, And What It Means

Other | April 1, 1999

byComstock, George, George Comstock

not yet rated|write a review
Television: What's On, Who's Watching, and What It Meanspresents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television is not only watched but its messages are attended to and well understood. There is no shame in spending hours in front of the set, in fact, people over-estimate the time they spend viewing. Television advertising no longer persuades--it sells by creating a burst of emotional liking for the commercial. The emphases of television news determine not only what voters think about but also the presidential candidate they expect to support on election day. Children and teenagers who watch a great deal of television perform poorly on standardized achievement tests, and among the reasons are the usurpation of time spent learning to read and the discouragement of book reading. Television violence frightens some children and excites others, but its foremost effect is to increase aggressive behavior that sometimes spills over into seriously harmful antisocial behavior.

Key Features
* Incorporates social psychology, political science, sociology, child development, and the growing field of communications
* Presents tables and graphs clarifying theories and linking sets of data
* Paints concise portraits of the role of television in entertainment, politics, and child-rearing
* Contains background for dozens of lectures and articles
* Contains a comprehensive bibliography of more than 1000 citations, many recent

Pricing and Purchase Info

$111.19 online
$144.36 list price (save 22%)
In stock online
Ships free on orders over $25

From the Publisher

Television: What's On, Who's Watching, and What It Meanspresents a comprehensive examination of the role of television in one's life. The emphasis is on data collected over the past two decades pointing to an increasing and in some instances a surprising influence of the medium. Television is not only watched but its messages are atten...

Erica Scharrer is an Associate Professor in the Department of Communication at University of Massachusetts and studies media content, opinions about media, and media influence.

other books by Comstock, George

Public Communication and Behavior: Volume 1
Public Communication and Behavior: Volume 1

Kobo ebook|Oct 1 2013

$73.79 online$95.73list price(save 22%)
Public Communication and Behavior: Volume 1
Public Communication and Behavior: Volume 1

Kobo ebook|Nov 1 2013

$73.79 online$95.73list price(save 22%)
Public Communication and Behavior: Volume 2
Public Communication and Behavior: Volume 2

Kobo ebook|Sep 1 2013

$73.79 online$95.73list price(save 22%)
see all books by Comstock, George
Format:OtherDimensions:388 pages, 1 × 1 × 1 inPublished:April 1, 1999Publisher:Academic PressLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:008054231X

ISBN - 13:9780080542317

Customer Reviews of Television: What's On, Who's Watching, And What It Means

Reviews

Extra Content

Table of Contents

The Industry and the Audience:
Three Eras. The Main Means. Assembled to Monitor.
Manufacturing the World:
Decisions, Stories, and Viewers.
The Political Medium.
Public Thought and Action.
Of Time and Content:
Scholastic Performance.
Antisocial Behavior.
References.
Author Index.
Subject Index.