Learn how to achieve virtually any business objective with the help of smart, strategic PR. LEARN HOW TO… * Promote your company, people, products and services * Earn more press coverage * Earn positive press coverage * Leverage PR as a tool to achieve virtually any business objective * Improve PR planning * Think more strategically * Identify new publicity opportunities * Avoid mistakes * Build a more effective PR team * Practice honest, ethical PR THE 10 MINUTE PR CHECKLIST is written for: * Entrepreneurs * Business leaders * Marketing executives * PR managers * Students of PR * Communications consultants * and anyone with an important story to tell Even if you already have a strong PR team in place, this checklist will give you new ideas to improve results. Because your business is ever-changing, THE 10 MINUTE PR CHECKLIST will inspire new ideas each time you read it. Discover new ideas to get out there and celebrate your accomplishments. Refer to this often as a brainstorming and auditing tool. Do you ever wonder why your competitors soak up all the attention from newspapers, magazines, broadcast television and blogs? What are they doing that you’re not doing? Their products, services and people are no better than your own. The answer: They're executing a smarter, more proactive, more creative media relations program. Great press coverage doesn’t just happen. It’s earned. This checklist will show you how. Whether you're the founder of a garage startup or the CEO of a billion dollar publicly-traded company, this checklist will help improve your PR results. WHY DOES PR MATTER? Public relations is a tool for controlling awareness and perception. Numerous distinct groups of individuals have the power to nourish or destroy your company. Each group makes decisions based on information. Media creates awareness and shapes opinions. If you want to influence what people know or think about you and your company, and if you want to drive positive, viral word-of-mouth, you must work with media. At a basic level, “media” is simply the substrate upon which a message is carried or conveyed. The tongue of your customer, though word-of-mouth, is media. In recent years, the definition of media has broadened, and this presents you with exciting new opportunities for message delivery. Today, it's not just about working with reporters at the major magazines. Media has gone social. In addition to traditional media, you must also now contend with bloggers, customers, prospective customers, competitors and partners, most of whom participate in social media platforms such as Facebook, Twitter and blogs. These social media participants have the power to spread your message. This checklist won't teach you how to tweet on Twitter or write a blog. There are dozens of other resources to help you there. THE 10 MINUTE PR CHECKLIST focuses on proven media relations strategies and best-practices that will serve you well for years to come across all current and future media outlets. In this short ebook, Mark Coker shares some of his best secrets learned over twenty years as a successful entrepreneur and as a strategic communications consultant for dozens of high-profile companies large and small. He has used these secrets - all ethical and honest - to secure himself and his clients coverage in hundreds of stories in print, radio and broadcast media. Learn how to build great companies with the catalyst of strategic PR.