The 1996 Presidential Campaign: A Communication Perspective by Robert E. DentonThe 1996 Presidential Campaign: A Communication Perspective by Robert E. Denton

The 1996 Presidential Campaign: A Communication Perspective

EditorRobert E. Denton

Paperback | February 1, 1998

Pricing and Purchase Info

$49.54 online 
$54.95 list price save 9%
Earn 248 plum® points

Prices and offers may vary in store


In stock online

Ships free on orders over $25

Not available in stores


Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essential exercises in the creation, re-creation, and transmission of "significant symbols" through human communication. As voters and others involved with the campaigns attempt to make sense of the political environment, "political bits" of communication inform voting choices, world views, and legislative desires. The essays in this text examine the key elements in that process throughout the 1996 presidential campaign. Each focuses on a specific area of political campaign communication: the communication functions and activities across the campaign phases from nomination conventions through the debates, political advertising, the discussion and framing of issues, images of the candidates and their wives, the role and impact of network and local news, political cartoons, and the digital/on-line arena. This text will appeal to students and scholars alike as well as to concerned citizens involved with presidential politics and political campaigns.
Title:The 1996 Presidential Campaign: A Communication PerspectiveFormat:PaperbackDimensions:320 pages, 9.22 × 6.1 × 0.91 inPublished:February 1, 1998Publisher:Praeger Publishers

The following ISBNs are associated with this title:

ISBN - 10:0275961524

ISBN - 13:9780275961527

Look for similar items by category: