The 20% Doctrine: How Tinkering, Goofing Off, and Breaking the Rules at Work Drive Success in…

Hardcover | April 17, 2012

byRyan Tate

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Gawker tech-blogger and journalist Ryan Tate reveals how businesses can inspire greater creativity and productivity by allowing their employees to pursue their own passions at work. In The 20% Doctrine, Tate examines how companies large and small can incubate valuable innovative advances by making small, specific changes to how work time is approached within their corporate cultures. The concept of “20% Time” originated at Google, but Tate takes examples from all around the business world—from Yahoo! and Condé Nast to the Thomas Keller Restaurant Group, National Public Radio, Flickr and the Huffington Post—to demonstrate how flexibility and experimentation can revolutionize any business model, including yours.

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From the Publisher

Gawker tech-blogger and journalist Ryan Tate reveals how businesses can inspire greater creativity and productivity by allowing their employees to pursue their own passions at work. In The 20% Doctrine, Tate examines how companies large and small can incubate valuable innovative advances by making small, specific changes to how work ti...

From the Jacket

An inspiring exploration of how unorthodox business practices and the freedom to experiment can fuel innovationWe're at a crossroads. Many iconic American companies have been bailed out or gone bankrupt; others are struggling to survive as digitization and globalization remake their industries. At the same time, the tectonic forces dis...

Ryan Tate is the technology gossip blogger for Gawker.com and a veteran business journalist whose posts are read 2.5 million times by 700,000 people per month. He began his career writing forUpside, the first magazine to focus on the intersection of business and technology. He then went on to write and report forBusiness 2.0magazine, t...
Format:HardcoverDimensions:208 pages, 8.25 × 5.5 × 0.77 inPublished:April 17, 2012Publisher:HarperCollinsLanguage:English

The following ISBNs are associated with this title:

ISBN - 10:0062003232

ISBN - 13:9780062003232

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“The most innovative companies in America are those that are willing to let employees explore their own pet projects on company time. The 20% Doctrine is a smart, well-written look at this new path to innovation, full of examples that are engaging, thought provoking, and intriguingly diverse.”