The 30 Day Mba: Your Fast Track Guide To Business Success

January 28, 2016|
The 30 Day Mba: Your Fast Track Guide To Business Success by Colin Barrow
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The 30 Day MBAcovers the essential elements and core disciplines in a top MBA program. The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. It includes thorough explanations and examples of the "break-even analysis," used by MBAs for making cost, volume, pricing and profit decisions, as well as analysis of the emergence of brands in developing countries.

This fourth edition includes a new concept for each chapter, including crowdfunding, digital marketing, business incubators and the 80/20 principle. It provides coverage of the key optional modules: Mergers and Acquisitions and International Business, and features new case studies on Heinz, Adidas, Puma, Nike, and Shell. With a range of free online resources for readers to revise and test their knowledge, this bestselling guide is packed with models, international case studies and practical applications of key theories, placing MBA skills within reach of all professionals and students.

Colin Barrowis the author of more than 30 books in the fields of entrepreneurship, business management and international property development, and he has authored or co authored ten books in the Dummies series. He was Head of the Enterprise Group at Cranfield School of Management, a leading international business school, for ten years,...
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Title:The 30 Day Mba: Your Fast Track Guide To Business Success
Format:Paperback
Product dimensions:344 pages, 9 X 6 X 0.75 in
Shipping dimensions:344 pages, 9 X 6 X 0.75 in
Published:January 28, 2016
Publisher:Kogan Page
Language:English
Appropriate for ages:All ages
ISBN - 13:9780749475000

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