288 pages, 8.63 × 6 × 1 in
September 3, 2013
Penguin Publishing Group
The following ISBNs are associated with this title:
ISBN - 10: 1594631220
ISBN - 13: 9781594631221
Read from the Book
First published by Hudson Street Press, a member of Penguin Group (USA), 2013LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATADeutsch, Bob (Robert D.)2013021130AcknowledgmentsIN A SENSE I began writing this book at birth, even before I had language. It is my personal story reflected upon and then turned outward as a parable for everyone, to make of it whatever they will. Yes, my story—just like everyone’s story—is unique. But if you look at your own life’s narratives and the narratives that informed them, you can abstract certain universal principles. I have done that in hopes that others would be motivated to find their own story—what I call “self-story”—and use that to evoke their own ongoing self-expansion.Many have helped me to consider and continue to create my own self-story. To all those unwitting coauthors I am indebted to you for my life—for what is a life other than the narratives that make up “I”? The impetus for this book came as a result of a process I write about in these pages: directed serendipity. I have a plan, I start enacting that plan, then the plan meets up with the world, and I go careening off in this direction and that direction depending on my own mass and velocity, seeing what excites and attracts me or does not. As a result of some writings I did, I once got a call to give a speech. Diane McArter, who was in that audience, later called and asked me to talk at an event she was organizing. It sounded interesting, so I agreed to participate. After th
From the Publisher
Raise the bar to become the best version of you—and have fun doing it
As a cognitive neuroscientist, anthropologist, and entrepreneur, Bob Deutsch has spent a lifetime studying people. What he has found is that most of us set the bar too low in our lives, both personally and professionally. We choose not to pursue our greatest ambitions because we feel we are incapable of reaching them. But he has also found that we are each born with the fundamental abilities to live the full, creative, dynamic life we dream about.
Filled with great stories and interviews with inspiring people, including Wynton Marsalis, Richard Feynman, and Anna Quindlen, The 5 Essentials opens the door to a way of being more alive than you have ever been. In this compelling book, Deutsch shows us how to access and use our five inner resources -- Curiosity, Openness, Sensuality, Paradox, and Self-Story -- to open our lives to unimagined possibilities. The 5 Essentials will appeal to readers of The Element and The Tools.
About the Author
BOB DEUTSCH, PHD, is the founder of Brain Sells, has a doctorate in cognitive neuroscience, and has also taught anthropology at CUNY, worked at the Max Planck Institute, and consulted for the U.S. Dept. of Defense. His clients have included American Express, Apple, Johnson & Johnson, and Procter & Gamble, among many others. LOU ARONICA has worked in publishing for thirty years. He has cowritten many successful books, including The Culture Code by Clotaire Rapaille and The Element by Ken Robinson, and he is the author of the novels Blue and The Forever Year.
"5 Essentials is a book of rare insight on how to live your best life by tapping into your deep personal resources. Bob Deutsch is a wise, seasoned and compassionate companion on this essential journey to become your true self." —Sir Ken Robinson, PhD, author of Finding Your Element: How to Discover Your Talents and Passions and Transform Your Life “Dr. Deutsch is an essential member of that shrinking group that we used to term, "a few wise men". He has the unique ability to see through to the simple truth of how we think, process and build belief systems. In The Five Essentials he has brought the sum of his rich and unique experiences to bear, and captured the formula for living a truly purposeful life and maximizing our innate capacities, on the path to what he terms our "self-story".”—Jeremy Holden, Chief Strategy Officer of Publicis Kaplan Thaler and author of Second That Emotion: How Decisions, Trends, and Emotions are Shaped “The Five Essentials begins with a simple premise. Don’t look at high achievers as outliers. Consider them kindred spirits. Understand the strategies that worked for them and put them to work for you. You may not end up a Hollywood director or a Silicon Valley hotshot, but with hard work, you can discover your unique self-story and begin to carve out a more meaning-filled life. A refreshing take on the American romance with success, taking its iconic tales as opportunities for self-reflection. The inspirational take-away: there is a great story i