The Active Consumer: Novelty and Surprise in Consumer Choice by Marina BianchiThe Active Consumer: Novelty and Surprise in Consumer Choice by Marina Bianchi

The Active Consumer: Novelty and Surprise in Consumer Choice

EditorMarina Bianchi

Hardcover | July 28, 1998

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The Active Consumerdiscusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.
Title:The Active Consumer: Novelty and Surprise in Consumer ChoiceFormat:HardcoverDimensions:288 pages, 9.21 × 6.14 × 2 inPublished:July 28, 1998Publisher:Taylor and Francis

The following ISBNs are associated with this title:

ISBN - 10:0415171903

ISBN - 13:9780415171908

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